Certificate in Meeting and Event Management
Tens of billions of dollars are spent on the estimated twenty million meetings and events held every day. Today corporations, associations and organizations understand the importance and effectiveness of sponsoring meetings, conferences and special events that are strategically planned and executed in order to deliver value, results, and increased return on investment.
Florida Atlantic University’s Certificate in Meeting and Event Management’s comprehensive curriculum is based on the Convention Industry Council’s guidelines for meeting planning functions, and focuses on the role of the planner and delivering a solid return and successful event every time.
Program Modules & Content
Module 1 – Introduction to the Meeting and Event Industry
This session covers the history and scope of the meetings and events industry. Topics include career paths and career planning, definition of variety of meetings/events and venue choices, and standard industry practices, protocol and terminology.
Module 2 – Proposal Writing, Budgeting and Return on Investment
Participants will learn the first steps of planning that satisfy specific goals and objectives, and will learn to formulate a budget. Topics include the inclusion of Sponsors and Strategic Partners, dealing with limited resources, and the increased importance of ROI.
Module 3 – Site Selection and Site Inspection Tour
Participants will continue to work with the budget in order to develop the Request for Proposal (RFP). Topics include specific technology tools and websites which aid the site selection process, and how to determine sites that best meet event requirements. Module includes a site inspection at a local venue.
Module 4 – Contracting and Negotiations
This module covers standard industry contracts for hotels, convention centers, and other venues as well as supplier contracts for event related services, as well as negotiation strategies and practices. Topics include current contractual concerns and standard industry procedures.
Module 5 – Pre-Event Planning
Participants will explore how to effectively promote and market their event. Specific planning surrounding Food and Beverage, Audio Visual, Transportation, and other areas with key venue suppliers, including destination management companies will also be covered.
Module 6 – Administration and Deployment
On site meeting and event management applications will be summarized. Topics include room blocks, meeting set-ups, food and beverage service, and special events, as well as final preparations and specific roles of venue partners.
Module 7 – Post Event Planning and Strategic Meeting Management
Students will review post-event tasks including billing, evaluations, budget reconciliation, and data retrieval. Topics include SMMP, green meeting management and social responsibility, and enhancing the role of the meeting professional. Module includes guest speaker.
Instructional Method and Format
- Instructor is a seasoned meeting and event planner with vast industry experience and a passion for the field
- Curriculum includes a combination of lectures, interactive discussions and exercises, and site visits
- Participants are encouraged to use current meetings and events being planned and share challenges, lessons learned and best practices in the class discussions