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Allen Smith

Marketing

Education

  • DBA (1982) Marketing, Texas Tech University
  • MBA (1973) Marketing, Eastern New Mexico University
  • BS (1969) Marketing, Butler University

Teaching Interests

  • Primary graduate and undergraduate teaching interests are in: 1) creative message strategy and advertising campaigns, 2) product/service innovation and market development, 3) marketing strategy and policy, and 4) environments of marketing.

Research Interests

  • Research interests include: 1) communication and consumer behavior theory as that relates to advertising campaign strategy, 2) research methodology, 3) marketing environments and futures research methodologies, 4) marketing management and strategy, 5) product innovation, and 6) entrepreneurship.

Publications

  • Koku, P., Smith, A., (2009) “Signaling through Craftsmanship: Managerial and Strategic Implications,”. The Academy of Marketing Sciences' Biennial Conference, July,
  • Smith, A., (2003) Demonstrations . The Advertising Age Encyclopedia of Advertising, Fitzroy Dearborn, New York, 1, 461-465.
  • Smith, A., (2003) Executional Elements. The Advertising Age Encyclopedia of Advertising, Fitzroy Dearborn, New York, 1, 553-559.
  • Smith, A., (2003) Magazines. The Advertising Age Encyclopedia of Advertising, Fitzroy Dearborn, New York, 2, 977-983.
  • Smith, A., (2003) Persuasion theory. The Advertising Age Encyclopedia of Advertising, Fitzroy Dearborn, New York, 3, 1211-1215.
  • Smith, A., (2003) Promotions and Merchandising. The Advertising Age Encyclopedia of Advertising, Fitzroy Dearborn, New York, 2, 1288-1294.
  • Smith, A., (2003) Psychographics. The Advertising Age Encyclopedia of Advertising, Fitzroy Dearborn, New York, 3, 1302-1306.
  • Smith, A., (2003) Slogans. The Advertising Age Encyclopedia of Advertising, Fitzroy Dearborn, New York, 3, 1439-1444.
  • Smith, A., (2003) Trade Publications. The Advertising Age Encyclopedia of Advertising, Fitzroy Dearborn, New York, 3, 1697-1699.
  • Smith, A., (2003) Zip Codes. The Advertising Age Encyclopedia of Advertising, Fitzroy Dearborn, New York, 3, 1211-1215.
  • Smith, A., (2002) Advertising Campaign Strategy: Fundamentals of Planning, Designing, Implementing, and Evaluating Advertising Campaigns. Kendall/Hunt Publishing Company, Dubuque, Iowa, 1,
  • Smith, A., (2000) The Advertising Business: Operations, Creativity, Media Planning and Integrated Communications. Appeared in Journal of Business-to-Business Marketing, Thousand Oaks, California,
  • Smith, A., (1999) Campaign Strategies and Message Design: A Practitioner’s Guide from Start to Finish. Appeared in Journal of Business-to- Business Marketing, Westport, Connecticut: Praeger,
  • Smith, A., (1997) 1-46.
  • Young, Y., Smith, A., (1994) Toward a Taxonomy of Varied Purchasing Behavior. Developments in Marketing Science: Proceedings of the Annual Conference of the Academy of Marketing Science, Nashville, Tennessee, 437-441.
  • Smith, A., (1992) Marketing: ABC News/Prentice Hall Video Cases in Marketing. Prentice Hall, Inc, Englewood Cliffs, NJ,
  • William, L., LaBarbera, P., MacLachlan, J., Smith, A., (1990) Marketing 2000 and Beyond. Dow Jones/Irwin, New York,
  • D.B., L., Smith, A., (1990) The Effect of Transforming the Dependent Variable on Predictive Validity in OLS Conjoint Estimation Procedure. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, New Orleans, LA, XII, 380-384.
  • Smith, A., Hille , S., (1990) A Hard Look at Executive Education. Business in Broward, 16-17.
  • Smith, A., (1989) Innovation in Education: Expand the Role of Marketing from a Promotion Agent to a Change Agent. 6, 7, 12-13.
  • Smith, A., Machlachlan, J., Lazer, W., LaBarbera, P., (1989) Marketing 2000: Future Perspectives on Marketing. Chicago, IL,
  • Smith, A., (1988) Seven-Step Process and Marketing Techniques Used to Develop New Products for Graduate School. Marketing News: Professional publication of the American Marketing Association, 22, 3, 16.
  • Korgaonkar, P., Smith, A., (1988) Shopping Orientation, Demographic and Media Preference Correlates of Electronic Shopping. Developments in Marketing Science, Proceeding of the National Conference of the Academy of Marketing Science, Montreal, Canada, XI, 52-55.
  • D.B., L., Malhotra, N., Smith, A., (1988) A Field Validation Study of Conjoint Analysis Using Selected Mail Response Rate Facilitators. Journal of Business Research, 16, 351-368.
  • Smith, A., (1988) New Product Process Adopted by Graduate School. Marketing News: Collegiate Edition, American Marketing Association,
  • D.B., L., Smith, A., (1987) Consumer Utility for a Legal Service Quality Support System. Developments In Marketing Science, Academy of Marketing Science National Conference Proceeding, Miami, FL, X, 413-417.
  • Shaw, E., Lazer, W., Smith, A., (1987) Macro Consumption Patterns of Black American Households. Minority Marketing: Issues and Prospects, Academy of Marketing Science Special Conference Series, Charleston: South Carolina, 3, (November 12-14), 3-7,
  • Korgaonkar, P., Bellenger, D., Smith, A., (1986) Successful Industrial Advertising Campaigns. Industrial Marketing Management, 15, 2, 123-128.
  • Korgaonkar, P., Smith, A., (1986) Psychographic and Demographic Correlates of Electronic In-Home Shopping and Banking Service. Proceedings of the American Marketing Association National Educators' National Conference, Chicago, IL,
  • Korgaonkar, P., Bellenger, D., Smith, A., (1986) Successful Industrial Advertising Campaigns. Industrial Marketing Management, 15, 2, 123-128.
  • Smith, A., Lund, D., (1986) "The Effect of Appeals of Survey Follow-up Mailing Response ehavior. Academy of Marketing Science National Conference Proceedings, 8,
  • Klein, D., Lesch, W., Smith, A., (1985) Integrated Advertising: Changing Times, Changing Perspectives. Developments in Marketing Science, Proceedings of the Academy of Marketing Sciences, VIII, 288-293.
  • Smith, A., Silverblatt, R., Korgaonkar, P., (1985) The Impact of Three Approaches to Conducting Mail Surveys Containing Social Anxiety Arousing Questions. Proceedings of the American Institute for Decision Sciences, XVII, 499-501.
  • Smith, A., Silverblatt, R., Korgaonkar, P., (1985) The Impact of Three Approaches to Conducting Mail Surveys Containing Social Anxiety Arousing Questions," Proceedings of the American Institute for Decision Sciences. XVII, 499-501.
  • Smith, A., (1984) Instructors Manual for Promotional Management. West Publishing Company, St. Paul, MN,
  • D.B., L., Smith, A., (1982) Determining Consumer Preferences for Sales Promotion Techniques Via Conjoint Analysis. Developments in Marketing Science, Proceedings of the Sixth Annual Conference of the Academy of Marketing Science, Las Vegas, NV,

Presentations

  • How Products Become Brands” Presentation to Freshman Living and Learning Communities: Special Interest Session, Florida Atlantic University , February 2011
  • Influencing Product Impressions: Product Design Form and Advertising,” Presentation to Freshman Living and Learning Communities: Special Interest Session, Florida Atlantic University, October 2010
  • Designing innovative Products: Design and Design Form Presentation to Freshman Living and Learning Communities: Special Interest Session, Florida Atlantic University, September 2010
  • Academy of Marketing Sciences' Biennial Conference, Academy of Marketing Science, Oslo, Norway, 2009
  • Academy of Marketing Science Biennial Conference, Oslo, Norway, July 2009
  • Best Practices in Teaching Workshop, College of Business, Florida Atlantic University, 2005
  • Best Practices in Teaching, College of Business, Florida Atlantic University, 2002
  • Delray Beach Parks and Recreation Department, Delray Beach, FL, September 2002
  • Presentation to the Director and Supervisors of Delray Beach Parks and Recreation Department, Delray Beach, FL, June 2002
  • Marketing Questions About Your Innovation Which Need Answers, Adams Center for IT Entrepreneurship and Venture Capital, Boca Raton Fl, May 2002
  • Best Practices in Teaching, College of Business Administration, Florida Atlantic University , 2001
  • Designing Innovations: Understanding the Interface Between Engineers, Marketers and Customers, September 2000
  • Presentation to the Delray Beach City Commission, 1998
  • Presentation to the Delray Beach City Commission, 1998
  • Brandeis University National Women”s Committee, Fort Lauderdale, Florida, November 1998
  • Pineapple Grove Main Street, Inc., Delray Beach, FL, September 1998
  • Margate Kiwanis Club, Business Referral Network, Margate, Florida, February 1997
  • Delray Beach Economic Restructuring Committee, Delray Beach, FL, September 1996
  • American Lighting Association, Boca Raton, FL, September 1995
  • FitAmerica's National Convention, Fort Lauderdale, Florida, April 1995
  • Polatsek and Sclafani, Fort Lauderdale, Florida, January 1995
  • Polatsek and Sclafani, Fort Lauderdale, Florida, January 1995
  • Polatsek and Sclafani, Fort Lauderdale, Florida, January 1995
  • American Marketing Association's Winter Educators' Conference: Customer Satisfaction, 1994
  • Academy of Marketing Science National Conference, Marketing Strategy Track, 1993
  • Sun-Sentinel, Fort Lauderdale, Florida, November 1992
  • Boca Raton Chamber of Commerce, Boca Raton, FL, August 1992
  • Alexander & Alexander National Sales Meeting, Orlando, FL, January 1991
  • Fort Lauderdale Beach Rotary Club, Fort Lauderdale, Florida, August 1990
  • Greater Hollywood Chamber of Commerce, Hollywood, FL, August 1990
  • State of Florida Credit Bureau, Fort Lauderdale, Florida, July 1990
  • Boca Raton Rotary Club, November 1989
  • National Association of Bank Women in South Gold Coast Group, Boynton Beach, Florida, October 1989
  • American Marketing Association--Palm Beach County Chapter, October 1989
  • Miami, FL, November 1988
  • Sales Seminar for Cosmair/Burdines Sales Executives and Department Managers, Fort Lauderdale, Florida, February 1988
  • Presentation to the Florida Public Relations Association, West Palm Beach, Florida, January 1988
  • Florida Public Relations Association, West Palm Beach, Florida, January 1988
  • Seminar presented to Republic-Hogg-Robinson, Cleveland, Ohio, October 1987
  • Professional Seminar, Palm Beach Polo Club, March 1987
  • Speech to the American Marketing Association, Orlando, FL, October 1985
  • Paper presented to Broward County Employment and Training Center of the Florida Employment and Training Association, September 1985
  • Combined meeting of Boca, Delray and Boynton Beach Chambers of Commerce, May 1984
  • Boca Raton Chamber of Commerce, May 1984
  • Seminar Presentation, Boca Raton Chamber of Commerce, May 1984
  • Academy of Marketing Science's 7th Annual National Conference, 1983
  • Seminar Presentation, Boynton Beach Chamber of Commerce, January 1983
  • Job Services of Iowa, Professional Seminar Series, 1980

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