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P. Sergius Koku, Esq.

Professor
Marketing Department

Education

  • JD (2003) Law, University of Miami
  • Ph D (1994) Finance and Marketing, Rutgers University
  • MBA (1992) Finance, Rutgers University
  • MA (1991) Applied Economics, Rutgers University
  • MBA (1984) Marketing, Oregon State University
  • BA (1983) Finance (Summa Cum Laude), University of the Virgin Islands

Teaching Interests

  • Marketing Strategy Graduate and Undergraduate levels * Marketing Management Graduate and Undergraduate levels *Managerial Economics - Graduate level * Services Marketing Graduate and Undergraduate levels * Statistics and Quantitative Methods Undergraduate level * Micro Economics Undergraduate level * Financial Management - Graduate level * Finance-Marketing Interface - Graduate level * Quantitative Research Methods - Doctoral level * Marketing in Complex Legal Environments – Doctoral Seminar * Business Law – Undergraduate

Research Interests

  • Information Economics application of signaling and agency theoretic models in marketing Law and Economics - application of economic theory to legal issues and concepts Microeconomic issues in Marketing issues related to franchising and reputation effects Management of Medical Technology and health care economics and marketing Industrial Strategy interface between finance and marketing Application of game theoretic models in marketing Services Marketing Marketing Strategy Interface between Law and Marketing AREAS OF INTEREST IN LAW Consumer Law, Contracts, Real Estate, Family Law, Administrative Law, and Immigration Law

Working Papers

  • On Medical Tourism,
  • On the Role of Insurance Commissioners: The Case of the Health Law Reform in the U.S.,
  • The Costs of Product Tampering,
  • The Emotional Labor in Lawyering,
  • The Impact of Strategic Alliances: An Empirical Analysis Using the Market Model,
  • Voices of the Poor: Financial Needs of the Poor and the Operations of Micro Finance Institutions in Ghana,

Intellectual Contributions

  • Koku, P., Marketing Dispossession: A Strategy for Financial Services that Considers Customers' Mental Health (forthcoming). International Journal of Bank Marketing,
  • Koku, P., (2016) Overpromotion and the Learned Intermediary Doctrine in Advertising Medicine and Medical Devices in the United States. Springer,
  • Koku, P., (2015) A View from the Street: An Exploratory Study of Consumer Attitudes Toward Offshoring of Professional Services in the United States. Journal of Services Marketing, 29, 2, 150-159.
  • Koku, P., Jagpal, S., (2015) Do Payday Loans Help the Working Poor. The International Journal of Bank Marketing, 33, 5, 592-604.
  • Koku, P., (2015) Financial Exclusion of the Poor: A Literature Review. International Journal of Bank Marketing, 33, 5, 654-668.
  • Koku, P., Kamral, H., Ariful, H., (2015) Purchasing Power Parity in the SAARC Region: Evidence from Unit Root Test with Cross-Sectional Dependence. The Journal of Developing Areas, 49, 5, 129-137.
  • Koku, P., (2015) Reaching Out to Socially Disadvantaged Groups: Financial Services and the Poor. Handbook of Financial Services, Routledge Publishing,
  • Koku, P., Jusoh, O., (2015) Towards a Curriculum and Pedagogy in Islamic Marketing. International Journal of Islamic Marketing and Branding, 1, 2, 149-159.
  • Koku, P., Jusoh, O., (2015) Where do we go from here? A Research Agenda for Islamic Marketing Borrowing from Social Marketing. International Journal of Islamic Marketing and Brands, 1, 1, 5-15.
  • Koku, P., (2015) Financial Services for the Poor: The Case for a Catholic Bank. Proceedings of Academy of Marketing Sciences' World Congress, Bari, Italy,
  • Koku, P., (2015) Tempest in a Tea-Pot or a Crisis on the Sea: An Analysis of the effect of Spectacular Cruise Failures. Proceedings of Academy of Marketing Sciences' World Congress, Bari, Italy,
  • Savas, S., Hall, J., Koku, P., (2015) Consumers' Religious Beliefs and Their Attitudes toward Cause-Related Marketing. 6th Global Islamic Marketing Conference, Istanbul, Turkey,
  • Koku, P., Jusoh, O., (2015) Peace Marketing: The Role of Islamic Marketing. Proceedings of the 6th Global Islamic Marketing Conference, Istanbul, Turkey,
  • Koku, P., Savas, S., Jusoh, O., (2015) Peace Marketing: The Role of Islamic Marketing. 6th Global Islamic Marketing Conference, Istanbul , Turkey,
  • Koku, P., (2015) Marketing Dispossession: A Strategy for Financial Institutions. Proceedings of the Institute of Knowledge Management (TIIKM), Colombo, Sri Lanka,
  • Hoque, A., Koku, P., (2014) Carbon Emission Reduction Policy in Australia: Lessons and Implications. The Academy of Taiwan Business Management Review, 10, 2, 25-33.
  • Koku, P., (2014) Corporate Governance in Developing Countries: The Case of Private Universities in Ghana. Rossi Smith,
  • Koku, P., Savas, S., (2014) On Corporate Social Responsibility and Islamic Marketing. Journal of Islamic Marketing, 5, 1, 33-48.
  • Koku, P., (2014) The Learned Intermediatry Doctrine: The Case of Advertising Medicine and Medical Devices in the United States. International Journal of Pharamceutical and Healthcare Marketing (for special issue on Law and Healthcare), 8, 3, 284-294.
  • Koku, P., Jusoh, O., (2014) Where do we go from here? Towards a Theory in Islamic Marketing. Journal of Islamic Marketing, 5, 3, 366-378.
  • Koku, P., (2014) Marketing the Services of Attorneys in the United States during Economic Downturn: The Case of Emotional Labor and Attorney Burnout. Proceedings of Global Business Conference, Dubrovnik, Croatia,
  • Koku, P., (2014) The Twin Problems of Financial and Social Exclusion: The Voice of Affected in Ghana. Proceedings of Global Business Conference, Dubrovnik, Croatia,
  • Koku, P., (2014) Over Promotion and the Learned Intermediatry Doctrine in Advertising Medicine and Medical Devices in the United States. Academy of Marketing Science, World Congress, Lima, Peru,
  • Koku, P., Kamral, H., Ariful, H., (2014) Purchasing Power Parity in the SAARC Region: Evidence from Unit Root Test with Cross-Sectional Dependence. Australian Academy of Business & Social Sciences Conference (In Parternship with the Journal of Developing Areas), Kuala Lampur, Malaysia,
  • Koku, P., Kamral, H., Ariful, H., (2014) Purchasing Power Parity in the SAARC Region: Evidence from Unit Root Test with Cross-Sectional Dependence. Proceedings of the Australian Academy of Business and Social Sciences Conference 2014, Kuala Lampur, Malaysia, 6 pages.
  • Koku, P., (2014) Palgrave MacMillan,
  • Koku, P., Savas, S., (2014) Why Do People Tip in Restaurants? An Exploratory Study on Emotional Contagion. Service Frontiers, The University of Miami, Miami, FL, USA,
  • Savas, S., Hall, J., Koku, P., Jusoh, O., (2014) Is the Iranian Consumer Market Homogeneous or Heterogeneous? Some Preliminary Evidence. Global Islamic Marketing Conference, Kuala Lampur, Malaysia,
  • Koku, P., Savas, S., (2014) Tipping and Zagat: A Critical Perspective Using Equity Theory. Global Islamic Marketing Conference, Kuala Lampur, Malaysia,
  • Koku, P., (2014) Towards a Curriculum and Pedagogy in Islamic Marketing. Global Islamic Marketing Conference, Kuala Lampur, Malaysia,
  • Koku, P., (2013) Consumer Attitude Toward Offshoring of Professional Services in the United States: An Exploratory Study. 15th Cross-Cultural Research Conference, Antigua, Guatemala,
  • Koku, P., Savas, S., (2013) Corporate Social Responsibility and Islamic Marketing: Some Basic Lessons. International Journal of Social Entrepreneurship and Innovation, 2, 4, 331-344.
  • Koku, P., Janek, R., (2013) Green Marketing and Misleading Statements: The Case of Saab in Australia. Journal of Applied Managerial Accounting Research (JAMAR), 11, 1, 1-7.
  • Hoque, A., Koku, P., (2013) The Carbon Tax in Australia and its likely Effects. Congress on Economy, Finance, and Business Conference, Bangkok, Thailand,
  • Koku, P., Janek, R., (2013) Product Tampering in the U.S.: Some Public Policy and Marketing Implications. Proceedings of the Society of Marketing Advances, Orlando, FL,
  • Koku, P., (2013) Outsourcing of Professional Services in the United States. Services Frontiers Conference on Services, Taipei, Taiwan,
  • Koku, P., Savas, S., (2013) Corporate Social Responsibility and Islamic Marketing: Some Basic Lessons. Global Islamic Marketing Conference, Istanbul, Turkey,
  • Koku, P., Jusoh, O., (2013) Where do we go from here? A Research Agenda for Islamic Marketing Borrowing from Social Marketing. Global Islamic Marketing Conference, Istanbul, Turkey,
  • Koku, P., (2012) On The Effectiveness of Consumer Boycotts Organized through the Internet: The Market Model. Journal of Services Marketing, 26, 1, 20-26.
  • Koku, P., Janek, R., (2012) On the Legal Liabilities of Product Tampering: The Case of the U.S. Markets. The Academy of World Business, Marketing, and Management Developement, Budapest, Hungary,
  • Bushong, G., Koku, P., (2012) Look Before You Leap–Marketing Help for Small Firms. The CPA Journal, 82, 5, 52-59.
  • Koku, P., (2011) Natural Market Segments - Religion and Identity: The Case of "Zongos" in Ghana. Journal of Islamic Marketing, 2, 2, 177-185.
  • Koku, P., (2011) On Boycotts Organized through the Internet. Journal of Marketing Development and Competitiveness, 5, 6, 83-93.
  • Koku, P., (2011) On the Connection between R & D, Selling Expenditures, and the Profitability In the Pharmaceutical Industry Revisited. Journal of Strategic Marketing, 19, 3, 273-283.
  • Koku, P., (2011) Prices and Related Issues in SMEs. Entrepreneurship Marketing: Principles and Practice of SME Marketing, Routledge Publishing,
  • Koku, P., Acquaye, H. E., (2011) Who is Responsible for Rehabilitating the Poor? The Case for Church-Based Financial Services for the Poor. Journal of Financial Services Marketing, 15, 346-356.
  • Hina, K., Padmali, R., Koku, P., (2011) Serving Global Consumers with a Local Mind Set: An Investigation of Consumers' Perception of offshore Call Centers' Services. International Council for Small Business (ICSB) World Conference, Stockholm, Sweden,
  • Koku, P., (2011) Natural Market Segments - Reglion and Identity: The Case of "Zongos" in Ghana. Global Islamic Marketing Conference, Dubai, UAE,
  • Koku, P., (2010) R & D Expenditure and Profitability in the Pharmaceutical Industry in the United States. Journal of Applied Managerial Accounting Research, 8, 1, 35-42.
  • Koku, P., (2010) Consumer Boycotts though the Internet. Academy of Marketing Sciences Annual Conference, Portland, Oregon,
  • Koku, P., (2009) Consumer Attitude toward Outsourcing of Technical Support Services: An Exploratory Study. Services Marketing Quarterly, 30, 4, 315-332.
  • Koku, P., (2009) Doing Well By Doing Good - Marketing Strategy to Help the Poor: The Case of Commercial Banks in Ghana. Journal of financial Services Marketing, 14, 2, 135-151.
  • Koku, P., (2009) Innovations in the Pharmaceutical Industry and the Stock Market’s Reaction: Does the Business Cycle Matter?” in Stock Returns: Cyclicity, Prediction, and Economic Consequences. Nova Science Publishers, Inc.,
  • Koku, P., (2009) Medical Entrepreneurship: Some Policy Guidance. Marketing and Entrepreneurship, 550-556.
  • Koku, P., (2009) Service-to-Service Marketing: Relationships between Law Firms and Hospital. Journal of Services Marketing, 23, 3, 165-174.
  • Koku, P., Smith, A., (2009) “Signaling through Craftsmanship: Managerial and Strategic Implications,”. The Academy of Marketing Sciences' Biennial Conference, July,
  • Koku, P., (2009) “The Impact of High Technology on Healthcare Delivery – The Marketing Challenge”. Marketing and Entrepreneurship, November, 1037-1043.
  • Koku, P., (2009) “The Information Content and the Stock Market’s Reaction to. Journal of Applied Managerial Accounting Research, 7, 1, 21-36.
  • Koku, P., (2009) “Which law do your marketers know? Some legal issues on price discrimination,” . The Academy of Marketing Sciences' Biennial Confeence, July,
  • Koku, P., (2007) “An Examination of Consumer Attitude Toward Outsourcing of Technical Support Services.” . Proceedings of the Society for Marketing advances, November,
  • Koku, P., (2007) “New Product Announcements and the Stock Market Reaction: The Case of the Computer Industry,”. Proceedings of the Academy of Marketing Sciences' Biennial Conference, July,
  • Koku, P., (2007) “Some Significant Factors That Influence Tipping in Service Encounters Outside the Restaurant Industry in the United States,” . Services Marketing Quarterly, 29, 1, 23-45.
  • Koku, P., (2007) “Turf Wars or a Misunderstanding of Roles: An Examination of the Relationship between Marketers and Lawyers within the Corporation,” . Journal of Services Marketing, 21, 1, 15-23.
  • Koku, P., (2006) Contract Theory, by Patrick Bolton and Mathias Dewatripont (The MIT Press, Cambridge, Massachusetts. 2005, p xvi +724) reviewed by Paul Sergius Koku in Journal of Business to Business Marketing (2006), Vol. 13, #2, 91-95. . MIT Press, in Journal of Business to Business Marketing, Cambridge, MA, US, 13, 2, 91-95.
  • Koku, P., (2006) “An Alternative Competitive Banking Strategy for Developing Countries,”. Conference on Banking Services by International Journal of Bank MArketing, November,
  • Koku, P., (2006) “An Analysis and the Effects of Class-Action Lawsuits,” . Journal of Business Research, 59, 508-515.
  • Koku, P., (2006) “An Exploratory Study on Factors Which Influence Tipping in the U.S. Outside the Restaurant Industry,” . Proceedings of Cultural Perspectives in Marketing by Academy of Marketing Science and The Korean Academy of Marketing Science, June,
  • Koku, P., Qureshi, A. A., (2006) “Analysis of the Effects of Settlements of Interfirm Lawsuits,” . Managerial and Decision Economics, 27, 4, 307-318.
  • Koku, P., (2005) “Is There A Difference In Tipping In Restaurant Versus Non-Restaurant Service Encounters, And Do Ethnicity And Gender Matter,” . Journal of Services Marketing, 19, 7, 445-452.
  • Koku, P., (2005) “Towards an Integrated Marketing Strategy for Developing Markets,”. Journal of Marketing Theory and Practice, 13, 4, 8-21.
  • Koku, P., Qureshi, A., (2004) Overconfidence and the Performance of Business Students on Examinations. Journal of Education for Business, 79, 4, 217-224.
  • Koku, P., (2002) "The Use of Time by Management and Consumers: An Analysis of the Computer Industry”by Paul Sergius Koku , Chapter 10, in Making Time - Time and Management in Modern Organizations. Oxford University Press, Oxford, United Kingdom,
  • Koku, P., (2002) Market Forces and the Rule of Law as a Means of Improving the Quality of Life in Sub-Saharan Africa: Ghana, A Case of Critical Analysis. International and Comparative Law Review, 10, 23-35.
  • Siegel, J. G., Shim, J. K., Walker, J. P., Qureshi, A. A., O'Callaghan, S., Koku, P., (2002) The Artificial Intelligence Handbook - Business Applications in Accounting, Banking, Finance, Management, and Marketing. Thomson: South-Western, Mason, Ohio, US,
  • Koku, P., Qureshi, A., Akhigbe, A., (2001) The Effects of News on Initial Corporate Lawsuits. Journal of Business Research, 53, 1, 49-55.
  • Koku, P., (1998) Information Management and the Profitability of Firms in the Field of Medical Technology. International Journal of Technology Management, 15, 3/4/5, 322-335.
  • Koku, P., (1998) Innovations and Information Management in the Food Industry. The British Food Journal, 100, 6, 278-285.
  • Koku, P., (1997) Corporate Name Change Signaling in the Services Industry. Journal of Services Marketing, 11, 6, 392-408.
  • Koku, P., Jagpal, S., Viswanath, V., (1997) The Effect of New Product Announcements and Preannouncements On Stock Price. Journal of Market-Focused Management, 2, 2, 183-199.
  • Koku, P., Springer, T., (1997) The Financial Implications of Threats of Boycott and Boycotts. Journal of Business Research, 40, 1, 15-20.
  • Koku, P., (1997) What Is In A Name? The Impact of Strategic Name Change on Student Enrollment in Colleges and Universities. Journal of Marketing for Higher Education, 8, 8, 53-69.
  • Koku, P., (1995) On Bizarreness in the Entertainment Industry. Journal of Services Marketing, 9, 4, 19-30.
  • Koku, P., (1995) Price Signaling: Does it Ever Work?. Journal of Consumer Marketing, 12, 1, 45-49.

Presentations

  • Academy of Marketing Sciences' World Congress, Bari, Italy, July 14 2015
  • Academy of Marketing Sciences' World Congress, Bari, Italy, July 14 2015
  • 6th Global Islamic Marketing Conference, Istanbul, Turkey, May 2015
  • 6th Global Islamic Marketing Conference, Istanbul, Turkey, May 2015
  • The Institute of Knowledge Management (TIIKM), Colombo, Sri Lanka, February 2015
  • Global Business Conference, Dubrovnik, Croatia, October 2014
  • Global Business Conference, Dubrovnik, Croatia, October 2014
  • Australian Academy of Business & Social Sciences Conference, (In Parternship with the Journal of Developing Areas), Kuala Lampur, Malaysia, August 2014
  • The Academy of Marketing Sciences' World Congress Conference, Lima, Peru, August 5 2014
  • 2014 Frontiers in Services Conference, Miami, Florida, June 26 2014
  • Global Islamic Marketing Conference, Kuala Lumpur, Malaysia, April 22 2014
  • Global Islamic Marketing Conference, Kuala Lumpur, Malaysia, April 22 2014
  • Global Islamic Marketing Conference, Kuala Lumpur, Malaysia, April 22 2014
  • ICOM 2014, ICOM 2014, Colombo, Sri Lanka, February 2014
  • 15th Cross-Cultural Research Conference, Antigua, Guatemala, December 2013
  • Congress on Economy, Finance and Business, Bangkok, Thailand, November 6 2013
  • INFORMS' (the Institute of Operations Research and Management Sciences's) Services Frontiers Conference, Taipei, Taiwan, July 2013
  • Proceedings of the International Islamic Marketing Conference, Istanbul, Turkey, May 2013
  • Proceedings of the International Islamic Marketing Conference, Istanbul, Turkey, May 2013
  • Proceedings of the Society of Marketing Advances, Orlando, FL, October 2012
  • The Academy of World Business, Marketing and Management Development, Budapest, Hungary, July 2012
  • Global Islamic Marketing Conference, Dubai, UAE, 2011
  • International Council for Small Business (ICSB) World Conference, Stockholm, Sweden, June 2011
  • Academy of Marketing Sciences Annual Conference, Academy of Marketing Science, Portland, OR, 2010
  • Academy of Marketing Sciences' Biennial Conference, Academy of Marketing Science, Oslo, Norway, 2009
  • Academy of Marketing Sciencies' Biennial Conference, Academy of Marketing Science, Oslo, Norway, 2009
  • Academy of Marketing's Annual Conference, Academy of Marketing, Antalya, Turkey, 2009
  • Academy of Marketing's Annual Conference, Academy of Marketing, Antalya, Turkey, 2009
  • Academy of Marketing Science Biennial Conference, Oslo, Norway, July 2009
  • Academy of Marketing Sciences' Biennial Conference, Academy of Marketing Science, Verona, Italy, 2007
  • Society for Marketing Advances' Conference, Society for Marketing Advances, San Antonio, TX, 2007
  • Conference on Banking Services, International Journal of Bank Marketing and The Center of Pricing Research , Fordham University, 2006
  • Cultural Perspectives in Marketing Conference, Academy of Marketing Science and The Korean Academy of Marketing Science, Soule, South Korea, 2006

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