J. D.	University of Miami, University of Miami School of Law, May 2003				        

Ph. D. Rutgers University
                                	Concentration: Finance and Marketing  
        Minors: Applied Economics, and Quantitative Methods, January, 1994
       
M.B.A.(Finance), Rutgers University, May, 1992.

M.A. Applied Economics, Rutgers University, May, 1991.

M.B.A. (Marketing), Oregon State University, August, 1984.

B.A. (Summa Cum Laude), Concentration in Finance, University of The Virgin Islands, May, 1983.

Information Economics - application of signaling and agency theoretic models

Law and Economics - application of economic theory to legal issues and concepts
                                   
Microeconomic issues in Marketing issues related to franchising and reputation effects

Management of Medical Technology and health care economics

Industrial Strategy - interface between finance and marketing

Application of game theoretic models in marketing

Services Marketing

Marketing Strategy

Interface between Law and Marketing

Koku, Paul Sergius, “Service-to-Service Marketing:  Relationships between Law Firms and Hospital,” forthcoming in the Journal of Service Marketing. Accepted on September 9, 2007.

Koku, Paul Sergius (2007), “Turf Wars or a Misunderstanding of Roles: An Examination of the Relationship between Marketers and Lawyers within the Corporation,” Journal of Services Marketing, Vol. 21, # 1, 15- 23.

Koku, Paul Sergius and Anique A. Qureshi (2006), “Analysis of the Effects of Settlements of Interfirm Lawsuits,” Managerial and Decision Economics, Vol. 27, Issue 4, 2006, 307-318. 

Koku, Paul Sergius (2006), “An Analysis and the Effects of Class-Action Lawsuits,” Journal of Business Research, Vol. 59, 2006, 58-515.

Koku, Paul Sergius, (2005), “Towards an Integrated Marketing Strategy for Developing Markets,” (Lead Article) in the Journal of Marketing Theory and Practice, Vol. 13, No. 4, (Fall) 8-21.

Koku, Paul Sergius (2005), “Is There A Difference In Tipping In Restaurant Versus Non-Restaurant Service Encounters, And Do Ethnicity And Gender Matter,” Journal of Services Marketing, Vol. 19/7, 2005, 445-452.

Koku, Paul Sergius and Anique A. Qureshi (2004), “Overconfidence and the Performance of Business Students on Examinations,” Journal of Education for Business, Vol. 79, #4, 217-224. 

Koku, Paul Sergius, (2001/2002), “Market Forces and the Rule of Law as a Means of Improving the Quality of Life in Sub-Saharan Africa: Ghana, A Case of Critical Analysis,” International and Comparative Law Review, Vol. 10, 23-35.

Koku, Paul Sergius, Anique A. Qureshi, and Aigbe Akhigbe (2001), "The Effects of News on Initial Corporate Lawsuits," Journal of Business Research, Vol. 53, No. 1, 49 55.

Koku, Paul Sergius, and Anique A. Qureshi (1999), "Medical Evidence Evaluation Using The Cascaded Bayesian Model," International Journal of HealthCare Technology and Management, Vol. 1, Nos. 1/2, 125 130.		

Koku, Paul Sergius, (1998), "Innovations and Information Management in the Food Industry,"
The British Food Journal, Vol. 100,  #6, 278 285.
                             
Koku, Paul Sergius (1998), "Information Management and the Profitability of Firms in the Field of Medical Technology," International Journal of Technology Management, Vol. 15, Nos. 3/4/5, 322 335.
  
Koku, Paul Sergius, Jagpal, and P. V. Viswanath (1997), "The Effect of New Product Announcements and Preannouncements On Stock Price," Journal of Market Focused Management, Vol. 2, No. 2, 183 199.

Koku, Paul Sergius (1997), "What Is In A Name?  The Impact of Strategic Name Change on Student Enrollment in Colleges and Universities," Journal of Marketing of Higher Education, Vol. 8. No. 8, 53 71.
                                   
Koku, Paul Sergius (1997), "Corporate Name Change Signaling in the Services Industry," Journal of Services Marketing, Vol. 11, No. 6, 392 408.

Koku, Paul Sergius,  Aigbe Akhigbe and Thomas Springer (1997), "The Financial Implications of Threats of Boycott and Boycotts," Journal of Business Research, Vol. 40, No. 1,  15 20.

Koku, Paul Sergius (1995), "On Bizarreness In The Entertainment Industry," Journal of Services Marketing, Vol. 9, No. 4, 19 30.
                     
Koku, Paul Sergius (1995), "Price Signaling:  Does It Ever Work?”  Journal of Consumer Marketing, Vol. 12, No. 1, 45 49.