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Business Analytics

Department of Information Technology and Operations Management, College of Business

For Frequently Asked Questions, please refer to the ITOM Minor and Certificate Programs FAQ page.

Why Business Analytics (Business Intelligence)?

  • The recent years have seen explosive growth of digital data stored in computer databases.
  • Business Analytics also known as Business Intelligence (BI) has become strategically important for every organization to keep competitive advantage by extracting meaningful information from the flood of digital data collected by businesses, government, and scientific agencies.
  • Business Analytics involves information technologies, applications, and practices for collection, integration, analysis, and presentation of business data and information. It aims to assist the managers to extract knowledge from the data and make decisions regarding operations, sales and marketing, and research and development of products and services.
  • Business Analytics includes data mining, data analytics, and data visualization and OLAP techniques that examine a large amount of data to discover new and valuable information.

Industry branches benefiting from Business Analytics:

  • Retail - customer behavior and shopping basket
  • Target marketing
  • Fraud identification and protection
  • Health care and genetic research
  • Drug interaction and medical diagnostics
  • Web and e-commerce
  • Social Media behavior and link analysis
  • Loan and credit card approvals
  • Customer support and customer service

Job Prospects for Business Analytics Minor and Certificate Holders

  • Whatever your field of interest and career is, chances are you will benefit from your Business Analytics Minor or Certificate.
  • Business Analytics is one of the fastest growing business job specializations as a result of the extensive use of electronic databases for record keeping and electronic commerce in the digital economy.
  • According to a recent Wall Street Journal, companies, barraged with data from the Web and other sources, want employees who can both sift through the information and help solve business problems. As the use of analytics grows quickly, companies will need employees who understand the data.
  • A May 2011 study from McKinsey & Co. found that by 2018, the U.S. will face a shortage of 1.5 million managers who can use data to shape business decisions.

Typical professions that will benefit from a Minor or Certificate in Business Analytics:

  • Marketing, Advertising, Sales, Retail managers
  • Customer Service and Churn managers
  • Web usage and web behavior analysts
  • Human Resource Managers
  • Social Scientists and Social workers
  • Physicists, chemists, biologists and biotechnologists
  • Insurance, Actuary, Accountants, Fraud Detection
  • Law Enforcement Officials
  • Criminal Justice
  • Healthcare professionals – Providers, Insurance, Researchers
  • Financial Managers
  • Geographical and GPS analysts
  • And many others

Minor and Certificate Programs in Business Analytics

Our Business Analytics programs are on the cutting edge of Business School’s educational trajectory. We educate and train students in this very intensely growing field by introducing the core concepts of Business Analytics and by practicing hands-on data mining techniques, methods, and implementation. We focus on benefits and outcome expectations from this new technology.

The Business Analytics Minor is offered to degree-seeking students in the College of Business and FAU. For minor, 9 of the 12 credits must be earned from FAU.

The Business Analytics Certificate is available to business professionals and to students who have already completed their undergraduate degrees in business or other areas.

Students cannot obtain both a certificate and a minor. The four courses below are needed to complete the minor/certificate requirement. Both programs require 12 credits each, with minimum grades of "C" required in all courses. For non-Business majors, waiver of related prerequisites will be made on a case-by-case basis. Database Management Systems ISM 4212 can be waived if a similar course has been taken in the student's coursework. Please refer to the brief description of the three Business Analytics courses here.

To help you plan ahead which courses to take, we created a Master schedule (pdf) of courses for the undergraduate and graduate MIS and OM courses. While it is still subject to change and we ask you to check with your advisors and the official published schedule, we do everything possible to adhere to the Master schedule.

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