The Marketing Department

Welcome to The Department of Marketing, an AACSB-accredited program. Our rigorous academic programs and applied project work, coupled with the original research produced by our faculty, prepare students for professional careers in the growing fields of brand management, digital marketing, retailing management, advertising, and sales.

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Chair’s Welcome:

Welcome to the Department of Marketing! Marketing is an exciting and constantly changing field of study that offers a wide variety of rewarding career opportunities. Marketing is more than just advertising.  Marketing creates demand for goods and services by providing solutions to customer needs and creating value for both customer and firm. 

Every organization in every industry worldwide uses marketing. In the competitive world of business, whether a firm survives and thrives depends on how well it implements marketing strategy. As a result, there is a growing need for business professionals with a well-rounded knowledge of every aspect of marketing, as well as expertise in specialized marketing tools and techniques.

- Hong Yuan, Ph.D. | Chair, Department of Marketing

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