Certificate in Marketing

 

Marketing plays a critical role in any organization’s bottom line. Marketing managers are responsible for formulating an organization's marketing strategy, estimating demand for and identifying markets for the organization's products and services, and setting prices in order to maximize profits, increase market share and retain happy customers. Marketing managers are tasked with working closely with every other area of an organization in order to ensure that products are services are positioned correctly for maximum success in the market!

Program Objectives

Florida Atlantic University's Certificate in Marketing will expand your knowledge of marketing practices, from the foundations of marketing to advanced marketing concepts. In addition, students will learn how to complete a marketing plan for their business or product of choice. Participants will enhance their strategic marketing skills and development of marketing strategy.

Program Details

  • Format: Wednesdays
  • Dates: Jan. 23 – Mar. 20, 2019
  • Time: 6:30pm – 9:30pm
  • Hours: 24 Hours / 2.4 CEUs
  • Sessions: 8
  • Location: Florida Atlantic University, Boca Raton Campus
  • Fee: **$998 - includes materials, textbook, and parking

**EARLY BIRD: Register and pay PRIOR to Jan. 3, 2019 and pay only $948!

This course will cover the foundations of Marketing including:

  • Strategic Planning
  • Consumer Behavior
  • Segmentation
  • Target Marketing
  • Market Research and Product, Pricing, Distribution and Promotion decision

Instructional Method and Format

  • Instructor is an experienced Marketing professional, consultant and researcher
  • Traditional, live classroom instruction interspersed with interactive workshop elements and creation of a marketing plan mutations, and role plays are used to reinforce the key skills and concepts
  • The classroom addresses current issues in Marketing and participants are encouraged to practice Marketing techniques in the practical exercises
  • Participants share current experience and challenges, lessons learned and best practices in the class discussions

Certificate in Marketing

Contact Us

Sarah Wilson
Program Manager

phone: (561) 297-2366
email: sarahwilson@fau.edu
map: BU 86 203

Success Story

Certificate in Marketing

“As a self-made professional, I found the FAU executive marketing program to be ideal. It helped me to refocus my practical knowledge in an educational setting, and added some fresh perspective on more than a few topics. It was the perfect vehicle for me to gain the credibility I desired to match the expertise I have accrued over the past 15 years.”

-- John Staple

Marketing Director

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