Certificate in Facebook Ads

FAU’s Certificate in Facebook Ads was designed to equip students with the knowledge and skillset needed to establish, run and optimize Facebook Lead Ads while gaining a strong understanding of all the elements in the Facebook Ad process. Live Q & A, hands on activities and homework included.


Program Details

  • Format: Thursdays | Online & Live Virtual 

  • Dates: May 20 – Jun. 10, 2021 

  • Hours: 12 Hours/ 1.2 CEUs

  • Fee: $550

  • Time: Online & Live Virtual

    • 3 (3-hour) online video training sessions
    • 3 (1-hour) live Q & A sessions: 7:00pm-8:00pm, May 27; Jun. 3, Jun. 10


Program Benefits

  • Course is created to rapidly bring a beginner up to speed while increasing the skills of experienced users
  • By the end of this course, a student will be able to set up and structure a FB ad campaign focused on leads
  • Practical and actionable insights that can be used immediately to build a business online
  • Learn strategies that have been proven to generate revenue for B2B and B2c businesses
  • Multiple success and optimization tips and techniques from the instructor and guest speaker, who both have demonstrated digital marketing and paid advertising experience 


Course Overview

  • Introduction to Facebook Ads
    • Understanding what is required for success
    • Setting proper expectations while learning from mistakes most new users make
    • Deep dive on the most effective Ad model and process
  • Overview to the Key Facebook Ad Components
    • Ad Objectives
    • Audience / Targeting / Retargeting
    • Pixels
    • New Rules
  • Introduction to Facebook Ad Campaigns
    • Key components for success
    • B2B and B2C examples
  • Introduction to Campaign Elements
    • Buyer’s journey
    • Budgeting / KPIs
    • Landing Pages
  • Setting Up Your Ads Manager
  • Step By Step Approach to Creating Lead Ad Campaign
  • Optimizing your spend
  • Ads Reporting
  • Optimizing your Minimum Viable Funnel
  • Lead gen optimization tips
  • Ad Process tips
  • Success tips


Chris Muccio FAU

Chris Muccio

Adjunct Faculty

Having been named as a Top Digital Marketing Strategist, Chris Muccio is a seasoned executive with pattern of success in large businesses and start-up companies. He provides powerful business vision through his ability to strategically convert complex business issues into manageable tactical plans.



Ideal Candidate
  • Someone who wants to learn Facebook Ads
  • Existing Facebook Ads creators looking to increase their effectiveness with this function
  • Small business owner looking to grow online
  • Facebook marketer
  • Content marketer
  • Entrepreneur


Contact Us

Sarah Wilson
Program Manager

phone: (561) 297-2366
email: sarahwilson@fau.edu
map: BU (103) SF 129