FLORIDA ATLANTIC UNIVERSITY®
Elliot Schreiber

Elliot Schreiber

Adjunct Faculty
Marketing Department

Biography

Thirty years as a corporate executive at three global corporations in the US and Canada (DuPont, Bayer and Nortel Networks); managing partner of Digital4Sight, an international business strategy firm. Additional years in consulting and teaching at the MBA and Executive MBA levels. Expertise in strategy, marketing, corporate governance and brand and reputation management.

Education

  • (2014) Boards that Lead, University of Pennsylvania, The Wharton School
  • PhD (1977) Communication, Pennsylvania State University
  • MA (1974) Journalism/Mass Communications, Pennsylvania State University
  • BA (1970) Political Science, University of Delaware

Intellectual Contributions

  • Schreiber, Elliot. The Value of the Brand
  • Schreiber, Elliot. (2021). The Yin and Yang of Reputation Management: A Value-Creation Approach to the Management of Reputation Risk and Reward (forthcoming)
  • Bart, Chris; Schreiber, Elliot. (2013). Achieving the Execution Edge: 20 Essential Questions Directors Should Have Answered about Strategy Execution
  • Schreiber, Elliot. (2012). Public Relations and the Pharmaceutical Industry, McGraw-Hill(2nd)
  • Schreiber, Elliot. (2011). How Companies Can Organise Internally to Protect their Intellectual Property, Intellectual Property Magazine
  • Schreiber, Elliot. (2011). Risky Business, Intellectual Property Magazine, 96-98
  • Schreiber, Elliot. (2011). A Holistic Approach to Stakeholder Relations to Build Reputation and Mitigate Reputation Risk, Bloomsbury Information(1st), 69-80
  • Schreiber, Elliot. (2002). Brand Strategy Frameworks for Diversified Companies and Partnerships, Journal of Brand Management, 10(2), 122-138
  • Schreiber, Elliot. (2002). Why Do So Many Otherwise Smart CEOs Mismanage Their Company's Reputation?, Journal of Communication Management
  • Schreiber, Elliot. (1997). Public Relations and the Pharmaceutical Industry, McGraw-Hill(1st)
  • Schreiber, Elliot. (1979). The Use of Television Advertising by the Elderly, Journal of Communication
  • Barton, Richard ; Schreiber, Elliot. (1978). Media and Aging: A Critical Review of an Expanding Field of Communication Research, Central States Speech Journal
  • Schreiber, Elliot. (1978). Role of Television Soap Operas in the Lives of the Elderly, Journal of Speech Communication
  • Schreiber, Elliot. (1977). Effects of Age and Sex on Viewers of Daytime Television Serials, Journal of Broadcasting
  • Barton, Richard; Schreiber, Elliot. (1976). The Role of Television in the Lives of the Elderly, Communications Quarterly
  • MoreLess
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