Online MBA (OMBA) - Business Analytics Specialization

Collecting, processing, storing and extracting valuable actionable knowledge from data are now imperatives for businesses to stay competitive. Expertise in deciphering relevant data, analyzing it to uncover trends and recognize patterns, translating the analysis into valuable insights about performance and processes, and using it to make informed strategic decisions is in high demand across industries.

A specialization in Business Analytics expands student skills and knowledge in emerging technologies, current trends in business intelligence, and tools for analytics to equips students with knowledge in data mining and predictive analysis, business intelligence and Big Data, visualization, text mining, and web mining, social media and web analytics, clickstream data, and data management and analysis mastery using Excel.

Students who choose a Business Analytics specialization select courses from the list below, or other approved Special Topics courses to fulfill the 12 credit (4 course) elective requirement. Elective course offerings vary by semester. Courses may be offered online or on-campus.

*Certain specializations may vary in cost and schedule from the enrolled program (e.g. some specializations may be only available online or require class attendance outside of the regularly scheduled program times, such as on the weekends).

Data Mining and Predictive Analytics (ISM 6136)

Introduces the core concepts of data mining (DM) and its techniques, implementation and benefits. Identifies industry branches that most benefit from DM, such as retail, target marketing, fraud protection, health care and science, and web and e-commerce. Detailed case studies and using leading mining tools on real data are presented.

Introduction to Business Analytics and Big Data (ISM 6404)

Provides an understanding of the business intelligence and business analytics processes and techniques used in transforming data to knowledge and value in organizations. Students also develop skills in analyzing data using generally available tools, e.g. Excel.

Advanced Business Analytics (ISM 6405)

An in-depth examination of business analytics methods of visualization, data mining, text mining and web mining, using various analytical tools. In a laboratory setting, investigates applications for smaller firms.

Social Media and Web Analytics (ISM 6555)

Covers concepts and techniques for retrieving, exploring, visualizing and analyzing social network and social media data, website usage and clickstream data. Learn to use key metrics to assess goals and return on investment and perform social network analysis to identify important social actors, subgroups and network properties in social media.

Data Management and Analysis with Excel (QMB 6303)

Solve research and business problems by leveraging the most powerful productivity tool, Excel. Curation, management, analysis, and visualization of information and data are covered by using PowerView, Vlookup, charts, pivot tables, scenarios, functions, macro programming etc.

Accreditation & Rankings

AACSB Accredited

AACSB Accreditation

FAU Business is proud to be an accredited member of AACSB (The Association to Advance Collegiate Schools of Business) International, the premier accreditation agency for Schools of Business worldwide.

FT Executive Education Rankings

FT Executive Education Rankings

FAU College of Business’ executive education professional development programs ranked #11 in the U.S. and #1 in Florida in the Financial Times Executive Education Rankings.

Online Grad Programs

Best Online GRAD Business Programs

#37 in Best Online Master's in Business Programs (Excluding MBA).

Online MBA programs

Best Online MBA Programs

FAU Business again ranked among the "Best Online MBA Programs" in 2020 by U.S. News & World Report.

Online Veterans

Best Online GRAD Veterans Programs

#19 in Best Online Master's in Business Programs for Veterans (Excluding MBA).

Online Veterans

Best Online Veterans MBA Programs

In 2019, U.S. News & World Report ranked FAU Business among the Best Online MBA Programs for Veterans. Florida Atlantic University has also earned the 2020-2021 Military Friendly® School "Gold Designation."

Sport Interantional Ranking

Best MBA in Sport Management Program

The MBA in Sport Management program is among the top 20 postgraduate sports business programs in the world, according to the latest rankings from SportBusiness.

Best Schools - Hospitality

Best Hospitality Program

FAU Business ranks on The 30 Best Hospitality Programs in the U.S.

Best For Vets

Best For Veterans

FAU Business was named one of the top business schools in South Florida for veterans by Military Times. Florida Atlantic University has also earned the 2020-2021 Military Friendly® School "Gold Designation."

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