Marketing Management

Course Description                                                                                                                                            Fall 2018 Syllabus 

Target markets are fragmenting as today’s customers are increasingly selective in product choice.  Simultaneously product life cycles are shortening, competition is intensifying, and the new product failure rate is growing.  Buyers are more knowledgeable and more demanding, while global and technological changes continue at an increasing rate. Successful Marketing is essential for business survival today.  This course establishes the foundation for studying Marketing: focusing on the basic and universal principles of Marketing such as consumer and organizational buying behavior, market segmentation, differentiation and positioning, brand management, pricing policies, integrated marketing communications, channels of distribution, social, ethical and regulatory issues, and global implications and trends.    Within today’s business environment Global Marketing and technological developments such as Digital Marketing, E-commerce, social media, and mobile commerce are significant issues.  The implications of these developments will be continuously integrated and examined, and specific classes will focus on these topics.

This course places particular emphasis on joining the conceptual foundations of marketing with practical application.  Current examples in advertising, product/service planning, brand management, market segmentation, positioning strategy, product pricing, and distribution strategy will be integrated with the concepts and theories throughout the course.

 

Instructor Information

Name:                  Dr. Ann R. Root

Office Address: 319 Fleming Hall

Email Address:  All messages/email must originate through the course Canvas site, Inbox.

Phone Number: 561-297-4179

 

Instructor’s Office Hours

Monday 11:00am-12:30pm

And By Appointment

 

TA (Teaching Assistant) Information

Name: Patryk Tokarski

Office Address: 201 Fleming Hall

Phone Number: (561) 297-3036

Email Address:  All messages/email must originate through the course Canvas site, Inbox. 

TA’s Office Hours: See the course Canvas site for the TA’s office hours.

All questions regarding Canvas, McGraw Hill, Connect, grades, technology problems, and exam reviews should be directed to the TA.  

 

Required Textbook/Connect Information

Textbook: Marketing- 2nd edition, Author: Hunt, Mello and Deitz, Publisher: McGraw Hill

Loose Leaf + Connect ISBN: 9781260418422

Connect Access Cards: 9781259899058 OR 1259899055

Go to the Canvas home page to see purchasing options.

Exams require Respondus LockDown Browser + Monitor, therefore, you will need a webcam (internal or external) and microphone for this course.

 

FAU Catalog Course Description

Channels of distribution, price policies, promotion, consumer demand, product planning, the role of government in marketing, and the social evaluation of marketing.   

 

Course Prerequisites and Credit Hours and Class Time Commitments

This is a 3-credit course. The university and college prerequisite requirements are that you must have 60 credit hours or Junior standing, and ECO2013 and ECO2023 (Micro and Macro Economics) to be eligible to take this course.  If you do not meet these requirements you may be administratively dropped by the department during the semester, after drop/add week and at such a time when you will not be able to obtain a fee refund.  If you have less than 60 credit hours it is recommended that you go to the College of Business Undergraduate Advising Office in 102 Fleming West to request an override.

 

Course Learning Objectives

Upon successful completion of this course, students will be able to:

  • Explain the role of Marketing in the firm, our society and the global marketplace.
  • Define the Marketing Management Process and the role of strategic planning in the Marketing Management Process.
  • Define the components of a Marketing Strategy and describe how these components fit together to create a successful Marketing Plan.
  • Explain key Marketing concepts and demonstrate how to use these concepts to solve Marketing problems.
  • Identify market segments and choose Marketing Mix components appropriate for these segments.

 

 Grading Scale

The following grading scale, based on statewide university guidelines, will be used to determine your final grade.  Grades will be assigned as follows:

92.45 and higher  A 69.45 through 76.44 C
89.45 through 92.44 A- 66.45 through 69.44 D+
86.45 through 89.44 B+ 62.45 through 66.44 D
82.45 through 86.44 B 59.45 through 62.44 D-
79.45 through 82.44 B- 59.44 and below  F
76.45 through 79.44 C+    

 

Grade Adjustments

No grade adjustments or "upping" of grades will be implemented.  Whatever grade you earn, according to the grading scale shown above, is exactly and precisely the final grade you will receive.

 

Course Evaluation Method

Your final grade will be determined by the following components:

✔ First Online Exam 17.5%

✔ Second Online Exam 17.5%

✔ Third Online Exam 17.5%

✔ Fourth Online Exam 17.5%

✔ Connect Chapter Quizzes 10%

✔ Connect LearnSmart Assignments 5%

✔ Connect Homework 10%

✔ Connect Analytics 5%

✔ Comprehensive Makeup Exam (taken online; optional if you have taken all four exams; required if you missed one of the regularly scheduled exams)

 

Online Exam Testing Rules

✔ For each exam you will use Respondus Lockdown Browser + Monitor (see section below for further information).

✔ Each exam covers a group of 4 chapters and any information discussed in class.

✔ Each exam will be given online and will consist of multiple choice questions.

✔ You will see one question at a time and no backtracking is allowed.

✔ You are only allowed to use blank paper, pencil/pen, calculator (you may NOT use your phone as a calculator), handwritten or printed notes, printed PowerPoints and a printed copy of the textbook.

✔ There are no pre-takes or makeups for missed exams except under the following conditions: 

illness, family emergencies, military obligation, court-imposed legal obligations or participation in University-approved activities.

✔ You will have a specific time period to take each exam. 

✔ Canvas will automatically submit your exam.

✔ If you do not take the exam on the date and during the times specified, you will be given a zero for the exam, no exceptions.

✔ It is expected that you take these tests alone. If you are found to take these tests with others you will be in violation of the Honor Code and subject to severe penalties including expulsion from the University. It is further understood that these are open book tests, but do not believe that this will make the tests easier. The exams are timed and you will not have time to look up concepts. 

Accreditation

AACSB Accredited

AACSB Accreditation

The FAU College of Business is proud to be an accredited member of AACSB
(The Association to Advance Collegiate Schools of Business) International, the premier accreditation agency for Schools of Business worldwide.

Online Grad Programs

Best Online GRAD Business Programs

The FAU College of Business ranked among the top 50 online graduate business programs in U.S. News and World Report. This builds upon our MBA Program rankings in Bloomberg Businessweek, and most importantly, reflects the high quality of the faculty, professional staff, and the students in the program.

Online MBA programs

Best Online MBA Programs

The FAU College of Business ranked among the top programs in U.S. News and World Report. This builds upon our MBA Program rankings in Bloomberg Businessweek, and most importantly, reflects the high quality of the faculty, professional staff, and the students in the program.

Online Veterans

Best Online Veterans Programs

The FAU College of Business ranked among the top programs in U.S. News and World Report. This builds upon our MBA Program rankings in Bloomberg Businessweek, and most importantly, reflects the high quality of the faculty, professional staff, and the students in the program.

Sport Interantional Ranking

Best MBA Sports Program

Florida Atlantic University’s College of Business MBA in Sport Management program is among the best in the world, according to the latest rankings from SportBusiness International.

Best Schools - Hospitality

Best Hospitality Program

Florida Atlantic University ranks on The 30 Best Hospitality Degree Programs in the U.S.!

Best For Vets

Best For Veterans

Florida Atlantic University’s College of Business has been named the top business school in South Florida for veterans by Military Times magazine. It is also a top 50 business school in the country for veteran education, according to the 2015 “Best for Vets” survey.

©