FLORIDA ATLANTIC UNIVERSITY®
Ann Root

Ann Root

Senior Instructor
Marketing Department
Office: College of Business in Phil Smith Hall - Room 306 (Boca Raton)

Biography

Ann Root currently teaches Marketing Management, Global Marketing, Strategic Brand Management and Digital Marketing. She taught at the University of Michigan and Notre Dame prior to FAU.

Education

  • PhD (1989) Marketing, University of Michigan
  • MBA (1986) Marketing, University of Michigan
  • BS (1981) Political Economy, University of California, Berkeley

Certifications

  • Google Adworks
  • Google Analytics
  • Hootsuite
  • Hubspot Inbound
  • Certificate in Digital Marketing
  • ACUE badge: Motivating Students Online
  • ACUE badge: Providing Clear Directions and Explanations in Online Courses
  • ACUE badge: Developing Effective Modules and Micro-lectures
  • ACUE badge: Facilitating Engaging Online Discussions
  • ACUE badge: Planning Effective Online Discussions
  • ACUE badge: Promoting Active Learning Online
  • ACUE badge: Teaching Powerful Note-Taking Online
  • ACUE badge: Using Groups to Ensure Active Online Learning
  • ACUE badge: Using the Active Learning Cycle in Online Courses
  • e-Learning Course Design Certification

Research Interests

  • managerial decision making; use of simulation games in marketing education; assessment.

Intellectual Contributions

  • Korgaonkar, Pradeep; Petrescu, Maria; Mangleburg, Tamara; Root, Ann. (2012). Viral advertising and ad appeals, The AMS World Marketing Congress, Atlanta, Georgia, USA
  • Petrescu, Maria; Korgaonkar, Pradheep; Mangleburg, Tamara; Root, Ann. (2012). Viral Advertising and Its Place in the Advertising Framework, American Marketing Association, Chicago, IL, USA, 23, 94
  • Devender, G.; Cipolla, J.; Root, Ann. (2011). Balanced Scorecard for a Global Enterprise, Nashville, TN: Intellectbase International Consortium, Nashville, TN, 15
  • Kinnear, Thomas; Root, Ann. (1994). 1993 Survey of Marketing Research, American Marketing Association, Chicago
  • Gundlach, G; Root, Ann; Murphy, P. (1992). Corporate Political Action: The Erosion of the Political Speech Doctrine, Journal of Business Research, Chicago, 25, 1-16
  • Root, Ann; Gundlach, G; Murphy, P. (1991). A Framework for Analyzing the Marketing Implications of Mergers and Acquisitions, 1991 Winter Educator's Conference Proceedings, American Marketing Asscociation, Chicago
  • Kinnear, T; Root, Ann. (1990). The FTC and Deceptive Advertising: A Performance Assessment, Notre Dame: University of Notre Dame Press, 278-285
  • Kinnear, T; Root, Ann. (1989). 1988 Survey of Marketing Research: Organization, Functions, Budget, and Compensation, American Marketing Association, Chicago
  • Root, Ann; Kinnear, T. (1988). The FTC and Deceptive Advertising in the 1980s: Are Consumers Being Adequately Protected?, Journal of Public Policy and Marketing, 7, 40-48
  • MoreLess
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