
Ann Root
Senior Instructor
Office: College of Business in Phil Smith Hall - Room 306 (Boca Raton)
Email:
aroot@fau.edu
Phone:
(561) 297-4179
Biography
Ann Root currently teaches Marketing Management, Global Marketing, Strategic Brand Management and Digital Marketing. She taught at the University of Michigan and Notre Dame prior to FAU.
Education
- PhD (1989) Marketing, University of Michigan
- MBA (1986) Marketing, University of Michigan
- BS (1981) Political Economy, University of California, Berkeley
Certifications
- Google Adworks
- Google Analytics
- Hootsuite
- Hubspot Inbound
- Certificate in Digital Marketing
- ACUE badge: Motivating Students Online
- ACUE badge: Providing Clear Directions and Explanations in Online Courses
- ACUE badge: Developing Effective Modules and Micro-lectures
- ACUE badge: Facilitating Engaging Online Discussions
- ACUE badge: Planning Effective Online Discussions
- ACUE badge: Promoting Active Learning Online
- ACUE badge: Teaching Powerful Note-Taking Online
- ACUE badge: Using Groups to Ensure Active Online Learning
- ACUE badge: Using the Active Learning Cycle in Online Courses
- e-Learning Course Design Certification
Research Interests
- managerial decision making; use of simulation games in marketing education; assessment.
Intellectual Contributions
- Korgaonkar, Pradeep; Petrescu, Maria; Mangleburg, Tamara; Root, Ann. (2012). Viral advertising and ad appeals, The AMS World Marketing Congress, Atlanta, Georgia, USA
- Petrescu, Maria; Korgaonkar, Pradheep; Mangleburg, Tamara; Root, Ann. (2012). Viral Advertising and Its Place in the Advertising Framework, American Marketing Association, Chicago, IL, USA, 23, 94
- Devender, G.; Cipolla, J.; Root, Ann. (2011). Balanced Scorecard for a Global Enterprise, Nashville, TN: Intellectbase International Consortium, Nashville, TN, 15
- Kinnear, Thomas; Root, Ann. (1994). 1993 Survey of Marketing Research, American Marketing Association, Chicago
- Gundlach, G; Root, Ann; Murphy, P. (1992). Corporate Political Action: The Erosion of the Political Speech Doctrine, Journal of Business Research, Chicago, 25, 1-16
- Root, Ann; Gundlach, G; Murphy, P. (1991). A Framework for Analyzing the Marketing Implications of Mergers and Acquisitions, 1991 Winter Educator's Conference Proceedings, American Marketing Asscociation, Chicago
- Kinnear, T; Root, Ann. (1990). The FTC and Deceptive Advertising: A Performance Assessment, Notre Dame: University of Notre Dame Press, 278-285
- Kinnear, T; Root, Ann. (1989). 1988 Survey of Marketing Research: Organization, Functions, Budget, and Compensation, American Marketing Association, Chicago
- Root, Ann; Kinnear, T. (1988). The FTC and Deceptive Advertising in the 1980s: Are Consumers Being Adequately Protected?, Journal of Public Policy and Marketing, 7, 40-48