Welcome to the Marketing Department, an AACSB-accredited program. Our rigorous academic programs and applied project work, coupled with the original research produced by our faculty, prepare students for professional careers in the growing fields of brand management, digital marketing, retailing management, advertising, and sales.
The Department of Marketing also prides itself on the Hospitality & Tourism Management Program, a subset of the Marketing Department. The Hospitality & Tourism Management Program caters to students interested in the specific fields of Hospitality & Tourism Management.
Enjoy this Welcome Message from Dr. Cheryl Burke Jarvis, Chair of the Marketing Department.
Welcome to the Marketing Department. Marketing affects everyone in the global economy. We are all consumers of many things. Business firms exist to supply products and services that some group of customers value. Which firms will perish and which will survive? Which firms will mature and which will thrive? In the competitive world of business, the answers depend largely on how well firms perform marketing activities. Our Marketing Program is designed to teach students how to perform marketing effectively and thus to succeed in marketing careers.
Marketing is an exciting and dynamic field of study providing opportunities for choosing among a wide range of rewarding careers. A few of the many career fields include: business and consumer marketing, brand and product management, advertising and promotion, retailing and digital marketing, personal selling and sales management, marketing research and competitive analysis, and international and global marketing.
Click here to read the full Chair’s welcome message.
The following list of scholarships was created by donations from individuals and organizations for students of the College of Business (COB). The FAU Foundation and the Dean's Office administer the scholarships once per year at the start of the Fall Semester. Some scholarships are made from the interest accrued on endowed funds. The scholarships may be expendable or endowments. Therefore, each scholarship fund is reviewed and awarded on a case by case basis. To apply, select the red application button to the right. Awards to scholarship recipients are received in writing approximately one month after the application window closes. The closing date for all scholarship applications in the College of Business is October 1, 2016.