College of Business - Behavioral Insights Lab

Welcome to the Behavioral Insights Lab! ​

We are at the beginning of building something very exciting with the Behavioral Insights Lab (BIL). Stay tuned and keep checking for updates while we make more services and opportunities available to you over the next semesters. ​

Vision: ​
The Behavioral Insights Lab is envisioned to be state-of-the-art facility that provides the College of Business faculty with the opportunity: ​

1. to conduct research studies with the newest technology and publish strategically relevant and innovative research on-site and online
2. to offer technology-driven experiential learning, immersive and interactive instructions to students in the classroom, thus equipping them with the latest technology skills and knowledge that sets them apart in the workplace (currently only the teaching space but not the technology is available)
3. engage and support the community through partnerships in and outside the classroom (e.g., class projects, research collaborations with local businesses) (currently only the teaching space but not the technology is available) ​

To-date available: Research subject pool through the BIL - Sona System, allowing researchers to post studies for recruitment, instructors to encourage students for participation, and students to sign-up for research studies or alternative assignments.

Check out the following links below to gain more insights on who we are, what we do, and what is in planning:​