
Karen Pfeffer
Biography
At age 15, Karen came to the U.S. from Venezuela. With a father from Kansas and a
mother from Puerto Rico, Karen has a unique cultural mix that has inspired her to
challenge stereotypes and “push the envelope” at every opportunity.
Karen began her career by entering the male-dominated field of banking, and became
the first woman president of the Florida Bank Marketing Association. In 1991 she founded
a full-service marketing and advertising agency, What a Concept! As the agency grew,
it expanded the range of services offered and market segments served to encompass
a wide range of industries. In 2002 the agency changed its name to Pfeffer Marketing
Group, providing strategic and creative marketing for local, national and international
clients such as Sprint and Bausch & Lomb. Karen also became a certified practitioner
of Neuro-Linguistic Programming (NLP) – an approach to communication and personal
development, through the University of Miami Miller School of Medicine.
In 2006 Karen co-founded Fire Power Seminars, providing powerful programs for communication,
empowerment, team building and transformation. Through embodied cognition – engaging
both the mind and the body in a safe environment – behaviors can shift with experiential
activities. Fire Power Seminars’ bold approach to creating customized programs such
as “Overcoming Obstacles”, “Step Into Your Power”, “The Power of Team” and “Building
Bikes, Empowering Children” is based on understanding individuals’ and organizations’
unique challenges.
As a certified NLP practitioner, Karen offers Breakthrough Coaching for breaking through
limiting beliefs and unproductive patterns, assisting individuals, executives and
companies to increase their effectiveness.
Karen is a Certified Firewalk Instructor, Facilitator and Keynote Presenter. Her guiding
philosophy: “Expectancy determines outcome”. In her spare time, Karen loves to travel,
ride her motorcycle and entertain musically with her guitar. And, she has devoted
countless hours to counseling individuals in need.