CSMM - Published Service Research
All fields are sortable by clicking on the header titles.
| Discipline | Topic | Author |
|---|---|---|
| Marketing | Customer Experience | Andrew Gallan |
| Hospitality | Transformative Service Research | Cheryl Burke Jarvis |
| Health Care | Service Quality | Paul Koku |
| Tourism | Service Recovery | Peter Ricci |
| Operations | Customer Satisfaction/Loyalty/Engagement | Eric Shaw |
| Management | Service Technology | Gopal Iyer |
| Service Innovation | C.M. Sashi | |
| Cultural Issues in Services | Anil Bilgihan | |
| Metrics, Measures, and Methods | Ye Zhang | |
| Customer Relationship Management | Pierre Alexandre | |
| Alan Whiteman | ||
| Pradeep Korgaonkar | ||
| Melanie Lorenz | ||
| Jennifer Attonito | ||
| Ravi Behara |