FLORIDA ATLANTIC UNIVERSITY®
Cony Ho

Cony Ho

Assistant Professor
Marketing Department
Office: Liberal Arts Building - Room 483 (Davie)

Education

  • PhD (2019) Marketing, University of Cincinnati, Carl H. Lindner College of Business
  • MS (2012) Sport Management, University of Florida, College of Health and Human Performance
  • BA (2009) History, National Chengchi University, College of Liberal Arts

Research Interests

  • Political Marketing, Prosocial Behaviors, Branding Strategy, Digital Marketing

Intellectual Contributions

  • Lin, S-H.; Fatimah, Shereen; Poulton, Emily; Ho, Cony; Ferris, D.; Johnson, Russell. (2025). Every voice has its bright and dark sides: Understanding employees' reactions to coworkers' voice behaviors, Journal of Occupational and Organizational Psychology, 98(1), Article: e12546
  • Ho, Cony; Ko, K.; Lin, S-H.; Wu, C.. (2024). Stormy sales: the influence of weather expectations on FMCG consumption, Journal of Product and Brand Management, 33(7), 801-814
  • Chin, D.; Wang, R.; Ho, Cony. (2024). Gifts that give twice are not twice as nice: Consumers avoid socially responsible gifts for picky recipients, Psychology and Marketing, 41(9), 2070-2081
  • Ho, Cony. (2024). Work "for" you or work "with" you: The effect of candidate's positioning on donation reception, Journal of Consumer Behavior, 23(5), 2637-2649
  • Ho, Cony; Wyer, Jr., Robert. (2024). Collective influence: How the collection mindset shapes consumer spending and price perceptions, Psychology and Marketing, 41(8), 1792-1804
  • Poulton, Emily; Lin, S-H.; Fatimah, Shereen; Ho, Cony; Ferris, D.; Johnson, Russell. (2024). My manager endorsed my coworkers’ voice: understanding observers’ positive and negative reactions to managerial endorsement of coworker voice, Journal of Applied Psychology, 109(8), 1250-1270
  • Ho, Cony; Grossman, Daniel; Salerno, Anthony; Clarkson, Joshua. (2024). Goal paralysis: The effect of bad luck on consumer goal pursuit, Motivation & Emotion, 48(3), 1-16
  • Ho, Cony; Wyer, Jr., Robert. (2023). It's ok to think in a bad way: How state optimism and pessimism influence risk-taking, International Journal of Consumer Studies, 47(2), 801-811
  • Ho, Cony; Lin, S-H.; Johnson, Russell. (2022). Does depletion have a bright side? Self-regulation exertion heightens creative engagement, Journal of Consumer Affairs, 56(2), 666-684
  • Ho, Cony. (2022). The effect of political ideology on game choice, Journal of Consumer Marketing, 39(3), 257-266
  • Ho, Cony; Wyer, Jr., Robert. (2021). The effect of material and experiential consumption on consumer goal pursuit, Psychology and Marketing, 38(12), 2305-2313
  • Ho, Cony; Lin, S-H.; Wyer, Jr., Robert. (2021). The downside of purchasing a servant brand: The effect of servant brand consumption on consumer charitable behavior, Psychology and Marketing, 38(11), 2019-2033
  • Buchner, Bryan; Clarkson, Joshua; Otto, Ashley; Hirt, Edward; Ho, Cony. (2021). Political ideology and executive functioning: the effect of conservatism and liberalism on cognitive flexibility and working memory performance, Social Psychological and Personality Science, 12(2), 237-247
  • Wang, R.; Ho, Cony. (2012). Examining the effects of relationship quality and calculative commitment on sport consumer behaviors for intercollegiate athletics, Journal of Issues in Intercollegiate Athletics, 5(1), 301-328
  • MoreLess
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