Mae Basiratmand

Biography

Mae stems from a dynamic background, as she is a registered nurse with a passion for good storytelling. Currently, she is a marketing strategist at Florida Atlantic University within the Executive Education department. In this role, she spearheads cross-channel strategies ranging from website optimization, print, paid media, corporate communication, video content, events, to billboards. In addition, she is an adjunct professor who teaches Digital Marketing to undergraduates, immersing them in real-world scenarios and arming them with practical skills. She wears multiple hats as she manages the CRM, createa social media content, and serve as the lead with all agency partners. As well, she has been a frequent guest for multiple lectures on various topics ranging from social media management to professional development to Executive Master of Health Administration students.

​With clinical expertise in mental health, she has harnessed her understanding of science to bring a clinical perspective to formulating insights for marketing campaigns. Previously, she has worked with pharmaceutical clients such as AstraZeneca, Actavis, Forest Laboratories, and Pfizer, at DigitasLBi and Galderma at FCB Health New York. She was a key player on an award-winning unbranded campaign for disease-state awareness for AstraZeneca, part of a groundbreaking social media campaign which ultimately brought home the Cannes Lions Pharma Grand Prix award for “Integrated Digital Campaign” as well as a Silver Lion for “Direct and Promo Activation.” She has worked in integrated marketing for various millennial-targeted campaigns, where she participated in fueling ideas for immersive events including partnership programs for the annual MTV Movie Awards. Prior, she assisted the public relations team at Hearst Magazines, participating in events and managing media for multiple publications, including Cosmopolitan, O the Oprah Magazine, Esquire, and Seventeen.

​Mae is currently working on her first fiction novel and building a digital marketing case study to use for future undergraduate cohorts. She is a registered nurse in New York, Florida, and California. She received her Bachelors in Nursing from the University of Florida and her Masters in Strategic Communication from Columbia University.

Education

• MS (2014) Communications Practice, Columbia University
• BS (2012) Nursing, University of Florida

Certifications

• Board Certified Registered Nurse (#RN9347147)
• Certification in Introduction to Project Management
• Certification in Financial and Cost Accounting

Intellectual Contributions

• Basiratmand, Mae. (2020). What Is Social Media’s True Role in the Healthcare Realm and How Can It be Adapted Effectively in the Current Climate?, South Florida Hospital News