FLORIDA ATLANTIC UNIVERSITY®
Cheryl Burke Jarvis

Cheryl Burke Jarvis

Phil Smith Professor of Free Enterprise
Marketing Department

Areas of Expertise: Services Marketing, Customer Relationship Management, Brand Management, Psychometrics and Structural Equation Modeling

Education

  • PhD (1999) Business (Marketing), Indiana University
  • MS (1998) Marketing, Indiana University
  • MS (1995) Marketing, Texas A&M University
  • BS (1986) Agricultural Journalism, Texas A&M University

Certifications

  • ACUE Microcredential -- Inspiring Inquiry and Lifelong Learners (Face-to-Face)
  • ACUE Microcredential -- Inspiring Inquiry and Preparing Lifelong Learners in your Online Course
  • ACUE Microcredential -- Promoting Active Learning Online
  • ACUE Microcredential -- Creating an Inclusive and Supportive Online Learning Experience
  • ACUE Microcredential -- Designing Learner-Centered and Equitable Courses
  • Completed “Flex/Online Teaching Orientation” course
  • Completed “Teaching Online Orientation” course
  • Certification - Online Designer/Facilitator

Research Interests

  • My research follows both a methodological and a substantive stream. The methodological research focuses on the psychometric properties of latent constructs used in structural equation modeling and has been heavily cited across multiple disciplines. The substantive stream applies and extends theories from social and cognitive psychology -- such as identity theory, motivation theory, and decision-making -- to questions involved in improving customer relationships with the firm in order to improve firm outcomes, particularly in services contexts.

Intellectual Contributions

  • Kandampully, J.; Bilgihan, Anil; Bujisic, M.; Kaplan, M.; Jarvis, Cheryl; Shukla, Y.S.. (2021). Service transformation: How can it be achieved?, Journal of Business Research, 136, 219-228
  • Eng, Bennie; Jarvis, Cheryl. (2020). Consumers and Their Celebrity Brands: How Personal Narratives Set the Stage for Attachment, Journal of Product and Brand Management, 29(6), 831-847
  • Gallan, Andrew; Niraj, Rakesh; Jarvis, Cheryl. (2020). Service Reliability vs. Service Excellence: Which Wins When?, 11th SERVSIG 2020, High Tech and High Touch: The Future of Human Service, Published by QUT, Book of Abstracts, 158-160
  • Azab, Carol; Clark, Terry; Jarvis, Cheryl. (2018). Positive Psychological Capacities: The Mystery Ingredient in Successful Service Recoveries?, Journal of Services Marketing, 32(7), 897-912
  • Jarvis, Cheryl; Hollmann, Thomas; Bitner, Mary Jo. (2015). Reaching the Breaking Point: A Dynamic Process Theory of Business-to-Business Customer Defection, Journal of the Academy of Marketing Science, 43(March), 257-278
  • Gallan, Andrew; Jarvis, Cheryl; Brown, Steven; Bitner, Mary Jo. (2013). Customer Positivity and Participation in Services: An Emperical Test in a Healthcare Context, Journal of the Academy of Marketing Science, 41(3), 338-356
  • Fombelle, Paul; Jarvis, Cheryl; Ward, James; Ostrom, Lonnie. (2012). Leveraging Customers' Multiple Identities: Identity Synergy as a Driver of Organizational Identification, Journal of the Academy of Marketing Science, 40(July), 587-604
  • Jarvis, Cheryl; MacKenzie, Scott; Podsakoff, Philip. (2012). The Negative Consequences of Measurement Model Misspecification, MIS Quarterly, 36(March), 139-146
  • Cadwallader, Susan; Jarvis, Cheryl; Bitner, Mary; Ostrom, Amy. (2010). Frontline Employee Motivation to Participate in Service Innovation Implementation, Journal of the Academy of Marketing Science, 38(April), 219-239
  • Palmatier, Robert; Jarvis, Cheryl; Bechkoff, Jennifer; Kardes, Frank. (2009). The Role of Customer Gratitude in Relationship Marketing, Journal of Marketing, 73(September), 1-18
  • DelVecchio, Devon; Jarvis, Cheryl; Klink, Richard; Dineen, Brian. (2007). Leveraging Brand Equity to Attract Human Capital, Marketing Letters, 18(September), 149-164
  • MacKenzie, Scott; Podsakoff, Philip; Jarvis, Cheryl. (2005). The Problem of Measurement Model Misspecification in Behavioral and Organizational Research and Some Recommended Solutions, Journal of Applied Psychology, 90(July), 710-730
  • Jarvis, Cheryl; MacKenzie, Scott; Podsakoff, Philip. (2003). A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research, Journal of Consumer Research, 30(September), 199-218
  • Ahearne, Mike; Gruen, Thomas; Jarvis, Cheryl. (1999). If Looks Could Sell: Moderation and Mediation of the Attractiveness Effect on Salesperson Performance, International Journal of Research in Marketing, 16, 269-284
  • Jarvis, Cheryl. (1998). An Exploratory Investigation of Consumers' Evaluations of External Information Sources in Prepurchase Search, Advances in Consumer Research, 25, 446-452
  • Jarvis, Cheryl. (1998). Executive Briefing: Retail and Technology, Business Horizons, 41(4), 2-4
  • MoreLess
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