Marlon Quintero
Biography
Marlon Quintero is an Emmy nominated producer and book author with over 30 years of
experience. He has led the development and production of more than 4,500 hours of
television programming globally and wrote the first book on Innovation for Media Content
Creation which highlights the importance of strategy, creativity and innovation as
an integrated philosophy to create and produce successful content in the media industry.
As Managing Director of CIC Media (Center for Innovation and Creativity in Media),
Quintero has managed three business pillars defined by consulting, training and content
creation. The consulting line of business has led him to participate in projects to
implement processes, new technologies, strategies, business areas, turnaround operations
and to adapt existing media assets into new ones. In 2014, Quintero led the implementation
of the Global Entertainment Format Operation for Televisa Internacional, providing
through his company an integral service entailing strategic, international creative
development, and overall production supervision of formats production and adaptation
in countries around the world. Other consulting projects led by Quintero include the
adaptation of the Hello magazine into a TV channel (Hola TV), the implementation of
innovation for content creation for the Ad-sales department at A&E international,
the turnaround of the Miss Venezuela Pageant and adaptations of WB formats in Mexico,
Colombia, Malaysia and China.
On the training side, after publishing his book in 2015, he launched the InnovationMCC
training initiative and presented multiple seminars and workshops in Miami, San Francisco,
Los Angeles, London, Mexico and Caracas at universities such as NYU, Tecnológico de
Monterrey, Goldsmith University London, Southbank University, San Francisco State
University, FIU, and University of Miami, and for companies such as Viacom, HBO, Univision,
A&E, among others. Quintero is also an adjunct professor at Florida International
University, where he teaches Innovation for Content Creation at the graduate level
in the School of Communication.
Finally, Quintero has led the implementation of the value chain of content innovation
methodology that has defined the development of a vast content catalogue, and the
operational and production processes in his company. He was able to establish a unique
operation with bases in the United Kingdom, the United States and Latin America to
create and produce high quality content at competitive prices. This strategy helped
him to break into the global unscripted market with more than 15 projects for clients
such as the BBC, History UK, VIX and the Weather Channel and consolidate his quality
with 2 Emmy nominations and an Emmy win in 2023.
Through his innovative sense, he explores the benefits of new technologies such as
AI, the cross pollination of creativity across all territories and the development
of innovative pre-sales/copro models bringing together studios, broadcasters or platforms
internationally delivering the same project in multiple languages when possible.
In his career, Quintero has held leadership positions at Sony Pictures Television
(VP of Development and Current) and Univision (Director of Development) where he achieved
a high level of success leading the production of international non-scripted and scripted
initiatives.
Marlon Quintero is an industrial engineer with a Master of Arts with honors in Television
Production from San Francisco State University and an MBA with focus on Entertainment
and International Business from the Marshall School of Business at the University
of Southern California.
Education
- Other (2021) Digital Strategies, MIT and Columbia Business School
- Certificate (2017) Digital Marketing Strategies, Columbia Business School
- MBA (2003) Entertainment Marketing and International Business Development, University of Southern California
- MA (1997) Radio and Television, San Francisco State University
- BS (1993) Industrial Engineering, Universidad Católica Andrés Bello