Newsroom Listing - Eileen Acello

Marketing Students Social Listening

Listen Up: Marketing Students Learn First-hand About the Power of Social Listening for Brands

By | 03/22/2024

As a college marketing instructor at Florida Atlantic, I always aim to make learning engaging and relevant to the real world. When an assignment engages a $1.4 Billion company, like Liquid Death, I know our FAU marketing program and our students are hitting the mark!

Florida Atlantic Marketing Starry Campaign

Florida Atlantic Advertising Students Shine in Lemon Lime Soda Campaign

By | 12/18/2023

In a semester filled with creativity, innovation, and real-world challenges, Florida Atlantic students showcased their advertising prowess in a collaborative company/ class project. Spearheaded by Abby Hoover, ECOM Sales Manager for PepsiCo’s Starry brand, students took on the challenge of creating an advertising campaign for the newly launched Starry Lemon Lime Soda.

FAU AMA students visit Chico State

Crossing Coasts: Florida Atlantic Marketing Students Attend Summit in California

By | 11/16/2023

As the faculty advisor to the Florida Atlantic University American Marketing Association (AMA), I had the privilege of accompanying our students on an unforgettable journey. On November 3, 2024, I ventured with our Co-Presidents and Senior Marketing students, Hannah Garner and Allison Todd, across the country to Northern California, where we were welcomed at a captivating event—the 6th Annual Women in Business Summit.

Farm to Fork: Ireland

Farm to Fork: FAU Students Harvest Marketing Insights During Ireland Study Tour

By | 07/06/2023

This summer, as faculty leader, I had the incredible opportunity to guide 14 College of Business students from Florida Atlantic on a transformative Farm to Fork study abroad program in Dublin, Ireland. From the moment we arrived at the University College Dublin (UCD), we knew our immersion into the Irish food industry was going to be an enlightening experience.