Newsroom Listing - Eileen Acello
Florida Atlantic Advertising Students Shine in Lemon Lime Soda Campaign
In a semester filled with creativity, innovation, and real-world challenges, Florida Atlantic students showcased their advertising prowess in a collaborative company/ class project. Spearheaded by Abby Hoover, ECOM Sales Manager for PepsiCo’s Starry brand, students took on the challenge of creating an advertising campaign for the newly launched Starry Lemon Lime Soda.
Crossing Coasts: Florida Atlantic Marketing Students Attend Summit in California
As the faculty advisor to the Florida Atlantic University American Marketing Association (AMA), I had the privilege of accompanying our students on an unforgettable journey. On November 3, 2024, I ventured with our Co-Presidents and Senior Marketing students, Hannah Garner and Allison Todd, across the country to Northern California, where we were welcomed at a captivating event—the 6th Annual Women in Business Summit.
Farm to Fork: FAU Students Harvest Marketing Insights During Ireland Study Tour
This summer, as faculty leader, I had the incredible opportunity to guide 14 College of Business students from Florida Atlantic on a transformative Farm to Fork study abroad program in Dublin, Ireland. From the moment we arrived at the University College Dublin (UCD), we knew our immersion into the Irish food industry was going to be an enlightening experience.