Newsroom Listing - Research
New Business Models Can Save Smaller Firms During Economic Crises
The COVID-19 pandemic has caused unprecedented levels of disruption and hardship for many small businesses. But rather than adopting a more conservative approach involving relatively minor tactical adjustments, small businesses should consider changing their competitive strategies or offering new product lines to survive – and even thrive – during turbulent economic times, according to researchers at Florida Atlantic University and Texas A&M University-Corpus Christi.
Kudos: July 2021
Kudos honors the accomplishments of FAU Business faculty, staff, and students.
Nations Need to Consider Culture in Fighting Future Pandemics
A nation’s culture played a role in its ability to curtail the spread of COVID-19, providing a roadmap for future pandemics that will save lives and minimize the economic fallout, according to a new study from researchers at Florida Atlantic University and two other institutions.
Study Shows Florida Homes Overpriced by More Than 20 Percent
Florida homes keep fetching more money than they’re worth, a disturbing development that eventually could put buyers in a bind, according to researchers at Florida Atlantic University and Florida International University.
FAU Study: Big Pharma Needs to Be More Transparent in Consumer Ads
Marketers conducting focus groups for prescription drug advertisements should be testing public perceptions and ethical issues in addition to the effectiveness of the messages, according to a researcher at Florida Atlantic University.
FAU BEPI Report Shows Hispanics Upbeat about Finances, but Consumer Confidence Dips
Consumer confidence among U.S. Hispanics fell in the second quarter, though optimism about their overall finances is building as the nation continues its recovery from the COVID-19 pandemic.