Career Outlook - Digital Marketing

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Important Skills for Careers in Digital Marketing


  • Analytics
  • Mobile
  • Content Marketing
  • Social Media
  • Email Marketing
  • Marketing Automation
  • Search Engine Optimization (SEO)
  • Digital Advertising

Important Qualities for Landing Jobs in Digital Marketing

  • Hands-on digital work experience
  • Social media experience
  • Commercial awareness
  • Interest in the future of the digital industry
  • General marketing experience

Digital Jobs in High Demand

  • Digital marketing manager
  • Social media manager
  • Search Engine Optimization (SEO) manager
  • Digital Strategy manager
  • Analytics manager
  • Mobile marketing manager
  • CRM and email marketing manager
  • Ecommerce manager
  • Pay-per-click search manager

Job Prospects for Digital Marketing Minor and Certificate Holders

  • According to Glass Door , the average salary for Digital Marketing Managers in the US is $119,517. 
  • The average salary for Social Media Managers in the US is $53,090, according to Glass Door .
  •  reports that Digital Marketing Managers earn between $45,000 and $99,000 depending on skills and experience. The average salary reported is $67,578.