Participants taking this 15-week program:
- Become knowledgeable in Business Analytics methodology and concepts.
- Understand and identify principle components of visualizations and dashboards.
- Understand business practices for analyzing real world datasets using popular analytical
tools such as Tableau, Power BI, Google Analytics.
- Identify web and social media analytics metrics and conduct analysis on websites.
- Apply multiple quantitative and qualitative methods to analyze website traffic and
social media.
- Understand concepts and work with various Data Mining/Machine learning algorithms.
- Learn methods for selecting suitable data mining algorithms for various business problems.
- Learn decision support modelling and optimization using decision-making method.
Gain proficiency with the following tools and methodology:
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Tableau – Visualizations, Dashboards, Storytelling
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Power BI – Visualizations, Dashboards
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Google Analytics/Web Analytics – Competitive Intelligence Analysis
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Data mining/Machine learning – Prediction algorithms and Market Basket Analysis
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Excel Solver – Goal Seeking, Breakeven Analysis
A total score of 70% or above will result in participants' certification in Business
Analytics.