Executive Certificate In Business Analytics

This program comprises the three basic aspects of Business Analytics – Descriptive, Predictive and Prescriptive.

• Descriptive analytics – creation of visualizations and dashboards using popular analytical tools such as Tableau, Power BI and Google Analytics (Web Analytics)
• Predictive analytics – core concepts of Data Mining/Machine learning, its techniques and outcome prediction methods using XLMiner (Excel based software)
• Participants learn to mine heterogeneous data and demonstrate proficiency in applying various popular classification and regression algorithms on real world datasets (allowed to use their work datasets for the project)
• Prescriptive analytics – decision modeling using spreadsheets and optimization techniques using Excel Solver

Curriculum includes 'comprehensive hands-on experience' on all the analytics aspects mentioned above through weekly assignments.

CURRICULUM DESCRIPTION

Participants taking this 15-week program:

• Become knowledgeable in Business Analytics methodology and concepts
• Understand and identify principle components of visualizations and dashboards
• Understand business practices for analyzing real world datasets using popular analytical tools such as Tableau, Power BI, Google Analytics
• Identify web and social media analytics metrics and conduct analysis on websites

IDEAL CANDIDATE

Candidates for this class include:

• Business professional whose goal is to be involved in analyzing data, enhancing analytics skills by learning how to perform predictive analytics/machine learning on the work data, or creating interactive dashboards which facilitate business decisions
• Some Excel knowledge or experience working with spreadsheets recommended

Bharti Sharma

FAU Instructor