Certificate in Marketing

FAU's Certificate in Marketing equips professionals for success in marketing careers at every level. Whether you are seeking to explore new opportunities, enhance your existing marketing position or to market your own business, understanding marketing fundamentals and best practices will help you get there.

Learn to communicate and connect with customers, align strategies and goals, develop strategic marketing initiatives, and deliver value better than the competition.

DETAILS BENEFITS participants DESCRIPTION Faculty Networking

Details

Earn your Certificate in Marketing through the live virtual or on-campus program—you choose!

COURSE DATES

Saturdays | Jan. 29 – March 19, 2022

COURSE TIMES

9:00am - 12:00 pm

FORMAT

Live Virtual / On Campus (Boca)

DURATION

8 weeks

PRICE

$998

CREDITS

24 Hours / 2.4 CEUs

Benefits

Florida Atlantic University's Certificate in Marketing helps you create an innovative marketing roadmap to succeed in the dynamic business landscape.

Learn to build and execute cost effective, value-returning and metric-driven marketing plans.

Align marketing goals with other business areas (like sales and operations) to ensure optimal product/service positioning.

Acquire skillset and marketing tools to address customer needs and establish marketing objectives.

Gain a fresh perspective and educational credibility to match professional expertise.

Participants

The Certificate in Marketing is designed for professionals launching a new career in marketing, upskilling to enhance a current role, or starting your own business.

Participants gain invaluable marketing skills needed to develop strategic marketing initiatives and build strong relationships with customers across a variety of industries.

Our participants work in marketing firms, tech start-ups, healthcare providers (hospitals, clinics, medical offices, device companies), manufacturing, local government services, higher education, and small businesses.

Event Center & Marketing Coordinator

“The Community Redevelopment Agency I work for promoted me to Marketing Coordinator, and what I learned in the Certificate in Marketing program allowed me to create a comprehensive marketing plan for the next year. Thank you to the instructor for the class and all the help I was given.”

Marketing Director

“As a self-made professional, I found the FAU Certificate in Marketing to be ideal. It helped me to refocus my practical knowledge in an educational setting and added some fresh perspective on more than a few topics. It was the perfect vehicle for me to gain the credibility I desired to match the expertise I have accrued over the past 15 years.”

Realtor & Marketing Manager

Description

FAU's Certificate in Marketing covers essential marketing concepts and industry-relevant topics.

Developing Comprehensive Marketing Plans
Mission Statement
Consumer Behavior & Personas
Product Management

SWOT Analysis
Positioning
Target Marketing
Pricing, Distribution and Promotion

Faculty

Ann Root

Dr. Ann Root is a marketing professional and consultant with experience working with marketing giants such as Proctor & Gamble, Domino’s Pizza, Ford, GM, Chrysler, Ernest & Julio Gallo, Scott Paper and Samsonite. Ann holds a Ph.D. in Marketing, has taught at the University of Michigan and Notre Dame, and currently teaches marketing courses in FAU’s MBA program.

Expertise

Marketing Management
Global Marketing
Developing and Marketing Innovations
Strategic Brand Management
Digital Marketing
B2B Marketing

Certifications

Google Adworks / Google Analytics
Hootsuite
Hubspot Inbound
Certificate in Digital Marketing
e-Learning Course Design Certification

Networking

Networking with marketing professionals starts with your instructors whose marketing experience includes consulting with nationally recognized companies and marketing firms. Connect with your industry peers earning the certificate in marketing alongside you and widen your marketing network.

FAU Executive Education Experience

We offer over 60 national and international certification programs—the most diverse selection of professional development courses in South Florida. Ranking among the world’s best business programs validates our dedication to high-quality instruction and concierge service and reflects our students, who turn knowledge into transformative opportunities to impact their industries.

Financial Times ranks FAU Executive Education Professional Development

#1 in Florida and in the Southeast U.S.

#11 in the entire U.S. and #59 in the world

#2 in the U.S. and #4 in the world for female participation