Certificate in Digital Marketing: Powered by AI
Certificate in Digital Marketing: Powered by AI
If you’ve been trying to make digital marketing work, at your job, in your business, or on your own, and it still feels like you’re spinning your wheels, you’re not alone.
Many professionals are thrown into the digital space without real guidance. You’re expected to “just know” how to drive traffic, get engagement, or generate leads, often without a roadmap, budget, or support.
This course was built to address that gap. It’s not just about learning tools, it’s about mastering the strategies that unlock career growth, launch businesses, and create new opportunities. You’ll learn how to execute modern marketing with clarity, confidence, and AI-powered speed.
Led by an executive who’s worked on digital marketing with everyone from scrappy startups to global brands, you’ll gain real-world skills you can apply immediately. No fluff. No filler. Just what works. From SEO, content, social, and email to AI-powered tools, lead generation, and competitive strategy, you’ll learn to build campaigns that deliver results, open doors, and raise your value in a market that rewards successful outcomes.
Tuesdays
HYBRID
Online
Aug. 12 - Nov. 18, 2025 (Class opens Aug. 12; First live session is Aug. 19)
7:00pm - 8:30pm (Part 1)
6:30pm - 9:30pm (Part 2)
48 Hours - PDUs
4.8 CEUs
13
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Discover how to rebuild your digital marketing foundation using AI as your co-architect, not as your content intern. You will learn:
- Why your current strategy isn’t broken… it was never clear in the first place!
- How to use AI to connect your audience, message, and offer in minutes, not months.
- The prompts that unlock clarity most teams take weeks to figure out.
COURSE BENEFITS
This course doesn’t just teach digital marketing, it solves the real challenges most professionals face but rarely talk about:
- Not knowing where to start
- Drowning in too many tools and too little direction
- Struggling to define or truly understand their audience
- Feeling pressure to deliver without ever being shown how
If you’ve felt that tension - whether you’re in a marketing role, trying to launch something on your own, or making a career shift - this course gives you the clarity, structure, and support to move forward with confidence.
And here’s where it levels up: you’ll learn how to harness AI as your strategic implementor to find your audience faster, validate insights, generate smarter campaigns, and make better decisions without guesswork. Real-world tools. Real-time wins. No fluff.
CURRICULUM DESCRIPTION
What You’ll Learn: Modern Marketing, Powered by AI
This course goes beyond buzzwords. You’ll learn how to build and execute a real digital marketing strategy with AI as your edge. Whether you're working solo or inside a team, these are the tools and tactics that drive results in today’s fast-moving digital landscape.
- Design a smart roadmap for driving traffic and generating leads faster and more effectively with AI-assisted planning
- Avoid the two critical mistakes that derail most digital marketing efforts, and learn how AI can help you rapidly address them
- Pinpoint your audience with laser accuracy using a 28-point process enhanced by AI-powered insights and persona-building tools
- Demystify SEO and keyword research with tools that eliminate the guesswork and surface real opportunities
- Create content with purpose and streamline production using AI writing, research, and repurposing tools
IDEAL CANDIDATE
This course is for professionals who are struggling with what to do, along with being challenged to get it done.
It’s designed for:
- Marketers expected to deliver results, without the tools, support, or structure to execute
- Entrepreneurs who can’t keep guessing or spending on strategies they don’t fully understand
- Aspiring marketers seeking practical, job-ready skills that build trust and drive growth
If you’ve felt stuck in strategy meetings, overwhelmed by digital complexity, or sidelined for not producing fast enough, this course is built to change that.
As part of the curriculum, your instructor will introduce you to the online research and business intelligence tools, SEMrush and BuzzSumo. You will have free access to components of these tools during class.
FACULTY
With over 30 years of business growth experience, Chris Muccio is a rare blend of operator, strategist, and pattern recognizer, equally fluent in boardroom conversations and AI-powered execution.
With a career spanning many years in digital marketing, M&A, and global operations, he’s helped organizations across five continents unlock over $100M in growth by identifying what works, cutting what doesn’t, and scaling what matters.
He doesn’t just study transformation, he builds the systems to make it real. From early work in finance and global tech rollouts to modern AI-driven marketing stacks, Chris has always been ahead of the curve, helping leaders turn complexity into clarity. Whether guiding founders, teaching executives, or designing high-leverage tools, his north star is simple: equip the professional to make smarter decisions, faster.
Influenced by deep operating experience and a systems-thinking mindset, Chris enjoys teaching others how to align strategic vision with practical execution, unlocking momentum they can see, measure, and sustain.
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FAU Executive Education - Certificate in Digital Marketing: Powered by AI
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