Certificate in Digital Marketing
Certificate in Digital Marketing
Are you feeling overwhelmed by digital marketing? While it has become a critical part of doing business today, trying to stay abreast of its rapid pace of change can be very challenging. Our instructor knows this space very well having been in it since its nascency working with companies and brands from the local mom and pop to the global tech giants. You will learn from real world scenarios, not from textbook jargon.
This course is designed to minimize the overwhelm while helping lay out a roadmap for you to generate your digital marketing success. It is delivered in a step-by-step, user-friendly approach. This course is broken into two segments. The first lays out a strong, practical foundation for the key elements within the digital marketing realm. Building upon that, the second lays out the path for applying these skills to generate business results. Key topics include – SEO, Content Marketing, Social Strategy, Email Nurturing, Lead Generation, Competitor Analysis and much more!
Tuesdays
HYBRID
Online
Fall 2024
7:00pm - 8:30pm (Part 1)
6:30pm - 9:30pm (Part 2)
48 Hours - PDUs
4.8 CEUs
13
$1,995
COURSE BENEFITS
This is a comprehensive, user-friendly program that aims to eliminate digital marketing overwhelm while providing the strategy for attainable online growth. It is designed to take the student through a step-by-step process of establishing an actionable and sustainable digital marketing plan to drive online growth.
The learning process is “hands-on.” The student will not only be learning the theory behind achievable digital growth but will partake in numerous exercises to help them more effectively prepare to apply what they learn.
CURRICULUM DESCRIPTION
Elevate your online marketing game with effective strategies tailored for the digital age:
- Design your roadmap for traffic and lead generation to drive online success
- Learn how to identify and overcome 2 key mistakes that derail most marketers
- Pinpoint your target audience with precision using a detailed 28-point process
- Seamlessly integrate audience insights into your digital marketing strategy
- Demystify the keyword and SEO process for effective optimization
- Elevate your content marketing beyond articles with a streamlined approach
IDEAL CANDIDATE
The Certificate in Digital Marketing is designed for professionals with marketing experience. The program will move at a pace that expects you to have familiarity with basic Marketing concepts. It will take any marketer through an easy to understand and implement process covering the fundamentals of Digital Marketing, gradually moving into examples of “real-world” implementation.
NOTE: Those with limited/no prior exposure to Marketing, should first complete the Certificate in Marketing class to gain a foundation in Marketing practices and concepts.
- 42 Rules for 24-Hour Success on LinkedIn (2nd edition): Learning to Generate Results Using LinkedIn for Leads (ebook) by: Chris Muccio (Author), Peggy Murrah (Author) is included*.
*Due to publisher controls, international students may incur additional fees to obtain/access course book.
FACULTY
Chris Muccio is a seasoned executive with a pattern of success in the business world.
With a career foundation in accounting, Chris not only passed the CPA exam and earned his MBA, but he also excelled in private equity, operations, M&A, finance, and digital marketing. Over the years, he has led diverse teams, projects, and functions in over 28 countries across five continents. This extensive global experience has been pivotal in driving significant top-line growth, exceeding $100 million for various organizations.
A pioneer in the adoption of emerging technologies, Chris has consistently been at the forefront of technological evolution, from the early days of the internet, RFID, and global accounting information systems to the rise of social media and, most recently, AI in digital marketing.
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FAU Executive Education - Certificate in Digital Marketing
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