Marketing - Course Offerings
All programs are available for corporate on-site training.
Marketing plays a critical role in any organization’s bottom line. Marketing managers are responsible for formulating an organization's marketing strategy, estimating demand for and identifying markets for the organization's products and services, and setting prices in order to maximize profits, increase market share and retain happy customers. Marketing managers are tasked with working closely with every other area of an organization in order to ensure that products are services are positioned correctly for maximum success in the market.
The Certificate in Marketing will expand your knowledge of marketing practices, from the foundations of marketing to advanced marketing concepts. In addition, students will learn how to complete a marketing plan for their business or product of choice. Participants will enhance their strategic marketing skills and development of marketing strategy.
FAU's Certificate in Digital Marketing program will focus on all of the integrated digital elements required to learn the landscape of digital marketing tools, and ultimately yield an actionable and sustainable digital marketing plan to drive growth, web traffic, and lead generation for their business.
Digital Marketing Specializations
Certificate in Marketing
"The Marketing Management course at FAU helped me launch my career. You cannot have sales without marketing! ...This class will teach you how to reach your target market."
-- Yanina Aranes
Realtor & Marketing Manager