Certificate in Marketing

Florida Atlantic University's Certificate in Marketing program is designed to provide a focused, accelerated study of the marketing management activity within organizations. This program serves a broad group of marketing managers, including those with interests in sales, brand management, promotion, and consumer behavior.

Format:
Thursdays
Live Virtual

Date/Hours:
Feb.19 - Apr. 16, 2026
6:30pm - 9:30pm
24 Hours - PDUs
2.4 CEUs

Sessions:
8

Price:
$1,100

COURSE BENEFITS

Florida Atlantic University's Certificate in Marketing program will prepare students for jobs at every level of marketing. Both current and prospective marketing professionals will gain the skills and understanding necessary to develop strategic marketing initiatives and build strong relationships with customers. Participants who attend the program will have a macro understanding of the importance of Marketing in a business, and be ready to start a career in Marketing at the entry level, while others will be prepared to market their own business!

Whether you aim to elevate your career trajectory, transition into a new industry, or embark on an entrepreneurial venture, acquiring marketing expertise through a certificate program can be the catalyst for your success.

CURRICULUM DESCRIPTION

Whether you're diving into uncharted waters with a brand-new venture or fine-tuning a tried-and-true product, getting a grip on the market is absolutely crucial. You've got to know your audience, pin down what sets you apart from the competition, master the art of pricing, delivery, and sales strategies, and cultivate rock-solid relationships with your customers. This course is all about bridging the existing theories, models and techniques with real-world scenarios to give you the tools you need to think critically and analytically to design and deliver a unique marketing plan, ready to be implemented.

The end goal of this program is to empower each student with the ability to locate pertinent data and apply analysis and their individual thinking to formulate a comprehensive marketing plan. Whether refining an existing business or launching a new one, participants will gain insights into crucial marketing essentials, including:

Planning and Strategy
Marketing Mix
Target Audience and Segmentation
Consumer and Client Behavior
Positioning and Value Proposition

The instructional approach involves a hands-on methodology to help participants achieve their ultimate goal of crafting a strategic marketing plan. This includes:

Grasping theories, concepts, and models of marketing
Conducting research and analyzing data from real marketing cases
Engaging in in-depth class discussions and sharing knowledge collaboratively

Marketing supervisors/managers, including those with interests in sales, brand management, promotion, and consumer behavior
Any professional wishing to develop marketing initiatives and build strong relationships with customers
Marketing assistant
Research assistant
Business owner

BOOKS AND MATERIALS

Electronic Materials are included.

FACULTY

Marlon Quintero

Managing Director

Marlon Quintero, an Emmy-nominated producer, author, and media strategist, has over 30 years of experience in content creation, innovation, and global media production. He has led the development of 4,500+ hours of television programming and pioneered strategies that integrate creativity, innovation, and business impact. As Managing Director of CIC Media, Quintero has worked with major media companies like Televisa Internacional, BBC, HBO, and Univision, spearheading content transformation, format adaptations, and innovative storytelling solutions worldwide.

With an Emmy win in 2023, an MBA from USC’s Marshall School of Business, and a Master of Arts in Television Production from San Francisco State University, he continues to shape the future of media, leveraging AI, cross-market creativity, and strategic content development.

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