FLORIDA ATLANTIC UNIVERSITY®
Tamara Mangleburg

Tamara Mangleburg

Associate Professor
Marketing Department
Office: LA 482

Education

  • PhD (1992) Marketing, Virginia Polytechnic Institute and State University
  • MBA (1988) Marketing, Virginia Polytechnic Institute and State University
  • BA (1985) International Studies, Political Science, Virginia Polytechnic Institute and State University

Research Interests

  • Examination of family decision-making, with particular emphasis on children's roles in family buying behavior and socialization processes related to children's consumer learning and development of consumer attitudes and preferences are my general areas of interest. My interests also include mass communication effects on persuasion, self-concept, and consumer attitudes.

Intellectual Contributions

  • Savas, Selen; Koku, Paul; Mangleburg, Tamara. (2022). Really New Services: Perceived Risk and Adoption Intentions, Services Marketing Quarterly, 43(4), 485-503
  • Korgaonkar, Pradeep; Becerra, E.; Mangleburg, Tamara; Bilgihan, Anil. (2021). Retail Employee Theft: When Retail Security Alone Is Not Enough, Psychology & Marketing, 38(5), 721-734
  • Korgaonkar, Pradeep; Gironda, John; Petrescu, Maria; Krishen, Anjala; Mangleburg, Tamara. (2020). Preventing shoplifting: Exploring online comments to propose a model, Psychology & Marketing, 37(1), 141-153
  • Savas, Selen; Koku, Paul; Mangleburg, Tamara. (2019). Consumers' Perceptions of Service Newness and its Marketing Implications, Services Marketing Quarterly, 41(1), 35-48
  • Petrescu, Maria; Mangleburg, Tamara; Ben Mrad, Selima; O'Leary, Kathleen. (2018). Reciprocal Influences and Effects of Viral NWOM Campaigns in Social Media, Journal of Marketing Communications, doi.org/10.1080/13527266.2018.1545244
  • Ben Mrad, Selima; Mangleburg, Tamara; Mullen, Michael. (2014). Do Consumers Forgive? A Study of Animosity in the MENA Region, Journal of International Consumer Marketing, 26(2), 153-166
  • Ben Mrad, S.; Mangleburg, Tamara; Mullen, Michael. (2012). Theoretical Model of Consumer Animosity: Motivations and Outcomes in Tunisia and Lebanon, AIB-SE Annual Conference, Fort Lauderdale, FL, USA
  • Korgaonkar, Pradeep; Petrescu, Maria; Mangleburg, Tamara; Root, Ann. (2012). Viral advertising and ad appeals, The AMS World Marketing Congress, Atlanta, Georgia, USA
  • Ben Mrad, S.; Mullen, Michael; Mangleburg, Tamara. (2011). A Study of Consumer Animosity, Ethnocentrism, and Religions' Influence on Willingness to Purchase: An Emperical Test in the Middle East, Presented at the American Marketing Association's Global Marketing SIG Conference, Cancun, Mexico
  • Ben Mrad, S.; Mullen, Michael; Mangleburg, Tamara. (2011). Consumer Ethnocentrism in the Middle East: Evaluating Measurement Properties of the CETSCALE in Tunisia and Lebanon, Journal of International Management Studies, 6(3), 1-8
  • Goodrich, Kendall; Mangleburg, Tamara. (2010). Adolescent Perceptions of Parent and Peer Influences on Teen Purchase: An Application of Social Power Theory, Journal of Business Research, 63(12), 1328-1335
  • Bristol, Terry; Mangleburg, Tamara. (2005). Not Telling the Whole Story: Teen Deception in Purchasing., Journal of the Academy of Marketing Science, 33(1), 79-95
  • Doney, Patricia; Mangleburg, Tamara; Bristol, T.. (2004). Shopping With Friends and Teens' Susceptibility to Peer Influence, Journal of Retailing(80), 101-116
  • Sirgy, Joseph; Grewal, Dhruv; Mangleburg, Tamara. (2000). Retail Environment, Self-Congruity, and Retail Patronage: An Integrative Model and a Research Agenda., Journal of Business Research, 49(2), 127-138
  • Mangleburg, Tamara; Bristol, Terry; Grewal, Dhruv. (1999). Family Type, Family Authority Relations, and Adolescents' Perceived Purchase Influence., Association for Consumer Research, Provo, UT, USA, 26, 379-384
  • Mangleburg, Tamara; Bristol, Terry. (1999). Socialization and Adolescents' Skepticism Toward Advertising., Sage Publications, 27-47
  • Mangleburg, Tamara; Bristol, Terry. (1998). Socialization and Adolescents' Skepticism Toward Advertising., Journal of Advertising, 27(3), 11-21
  • Mangleburg, Tamara; Sirgy, M.; Grewal, Dhruv; Axsom, Danny; Hatzios, Maria; Bogle, Trina. (1998). The Moderating Effect of Prior Experience in Consumers' Use of Value-expressive versus Utilitarian Criteria in Brand Attitude., Journal of Business and Psychology, 13(1), 101-113
  • Sirgy, M.; Grewal, Dhruv; Mangleburg, Tamara; Park, Jae; Chon, Kaye; Claiborne, C.; Johar, J.; Berkman, Harold. (1997). Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence., Journal of the Academy of Marketing Science, 25(Summer), 229-241
  • Mangleburg, Tamara; Grewal, Dhruv; Bristol, Terry. (1997). Socialization, Gender, and Adolescents' Self-Reports of Their Generalized Use of Product Labels., The Journal of Consumer Affairs, 31(2), 255-279
  • Mangleburg, Tamara; Brown, Juanita. (1995). Teenagers' Sources of Income: Jobs and Allowances., Journal of Marketing Theory and Practice, 3(1), 33-46
  • Mangleburg, Tamara. (1990). Childrens' Influence in Purchase Decisions: A Review and Critique., Association for Consumer Research, Provo, UT, USA, 17, 813-25
  • Sirgy, M.; Mangleburg, Tamara. (1988). Toward a General Theory of Social System Development., Systems Research, 5(2), 115-29
  • Sirgy, M.; Sutherland, Nancy; Bushnell, Helen; Mangleburg, Tamara. (1987). Instructor's Manual and Test Bank, Random House, New York, NY, USA
  • MoreLess
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