The 30-credit Master of Science in Business Analytics (MSBA) program consists of coursework emphasizing Artificial Intelligence, Business Intelligence (BI), Blockchain and Digital Business Transformation, Social Media and Web Analytics, data mining and advanced business analytics to IT project management, management information systems and technology. Courses expose students to software, tools and methods to extract, curate, preserve, analyze, mine, visualize, and present structured and unstructured business data. Prior coursework in business is not required. *Software/tools used in courses (subject to change).

Required Coursework - 10 courses (30 credits)

Core Curriculum - 8 courses (24 credits)

Management Information Systems and Technology (ISM 6026)

(3 credits)

Study and evaluation of information systems: types, development and use. Emphasizes understanding information systems in the context of managerial use, problems, and opportunities.

*Microsoft Office 365; Microsoft Project

Business Innovation with Artificial Intelligence (ISM 6427)

(3 credits)

Provides a business perspective of artificial intelligence (AI) and other emerging technologies as drivers of innovation in businesses. Students learn how AI is used in practice across organizations and industries, how to plan, manage and maintain AI projects, and how to address the AI challenges and implications for the organization and society.

* IBM Watson Studio; IBM Cloud

Introduction to Business Analytics and Big Data (ISM 6404)


(3 credits)

Provides an understanding of the business intelligence and business analytics processes and techniques used in transforming data to knowledge and value in organizations. Students also develop skills in analyzing data using generally available tools (e.g. Excel).

* Microsoft Excel & Tableau

Advanced Business Analytics (ISM 6405)

(3 credits)

An in-depth examination of business analytics methods of visualization, data mining, text mining and web mining, using various analytical tools. In a laboratory setting, investigates applications for smaller firms.

* Python, R & MySQL Workbench

Data Mining and Predictive Analytics  (ISM 6136) 

(3 credits)

Introduces the core concepts of data mining (DM) and its techniques, implementation and benefits. Identifies industry branches that most benefit from DM, such as retail, target marketing, fraud protection, health care and science, and web and e-commerce. Detailed case studies and using leading mining tools on real data are presented.

* Analytical Solver Platform (XLMiner) & Rapid Miner

Social Media and Web Analytics (ISM 6555) 

(3 credits)

Covers concepts and techniques for retrieving, exploring, visualizing and analyzing social network and social media data, website usage and clickstream data. Learn to use key metrics to assess goals and return on investment and perform social network analysis to identify important social actors, subgroups, and network properties in social media.   

*Google Analytics, Similarweb, OpenTracker, Facebook Insights   

Data Management and Analysis with Excel (QMB 6303) 

(3 credits)

Solve research and business problems by leveraging the most powerful productivity tool, Excel. Curation, management, analysis, and visualization of information and data are covered by using PowerView, Vlookup, charts, pivot tables, scenarios, functions, macro programming etc.

* Microsoft Excel

Communication Strategies for Business Professionals (GEB 6217)

(3 credits)

Writing and speaking strategies linked to (1) critical thinking for problem analysis/solution and persuasive proposals and (2) research for decision-making. Students submit papers and presentations from core courses. 

Electives - 2 courses (6 credits). Select (2) of the following elective courses:

Supply Chain Analytics (QMB 6616)

(3 credits)

Develops skills in modeling and optimization techniques for the analysis of strategic, tactical and operational supply chain problems. Problems range from inventory management, distribution planning and facility location to risk management and global sourcing.

 IT Project and Change Management (ISM 6316)

(3 credits)

Addresses key issues in managing information technology projects through a study of the project life cycle. Topics include planning and control, risk management, change management, portfolio management, and the use of project management software.

*Microsoft Project

Blockchain and Digital Business Transformation (ISM 6455)

(3 credits)

Digital transformations are encompassing all organizations, business sectors, and society. Course provides a critical understanding of transformative technological innovations, such as Blockchain, and their wide-ranging impact. Learn trends in technology innovation, business strategies, cryptocurrencies, and Bitcoin. Understand business applications of Blockchain for Finance, Supply Chain Management and various business and government sectors. Learn to identify opportunities for digital business transformation.  

Accreditation & Rankings

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AACSB Accreditation

Proud member of AACSB, the premier accreditation agency for business schools

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Best Part-Time MBA

Ranked among the best part-time MBA programs

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Best Undergrad. Business

Recognized for best undergrad. business

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Best Online Grad. Business

Selected among the best for online master's in business (non-MBA)

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Best Online MBA

Ranked for best online MBA programs

Online Veterans MBA

Best Online MBA for Veterans

Honored as a best online MBA program for veterans

Online Veterans Grad Business

Best Online Grad Business for Veterans

Selected as a best online grad business program for veterans

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Top-50 in Entrepreneurship

Third consecutive ranking from The Princeton Review

Best International Business Undergrad Program

Best International Business

#19 undergrad. by U.S. News & World Report

Best Online Bachelor's in Business

Best Online Bachelor's in Business

#27 for best online bachelor's in business

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Best MBA in Sport Management

Top-20 in the world according to SportBusiness

ACTA Oases of Excellence

ACTA Oases of Excellence

Phil Smith and Adams Centers named ACTA Oases of Excellence

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