Business Features
Stories about the college's departments, centers, units, and community.
Florida Atlantic Advertising Students Shine in Lemon Lime Soda Campaign
In a semester filled with creativity, innovation, and real-world challenges, Florida Atlantic students showcased their advertising prowess in a collaborative company/ class project. Spearheaded by Abby Hoover, ECOM Sales Manager for PepsiCo’s Starry brand, students took on the challenge of creating an advertising campaign for the newly launched Starry Lemon Lime Soda.
Global Hospitality Organization Honors Ricci as Industry Leader
Peter Ricci, Ed.D., head of Florida Atlantic University’s Hospitality and Tourism Management program, has been named to three lists of distinguished professionals in 2023 by the International Hospitality Institute (IHI).
The Advantages of Free Markets: The Phil Smith Center Welcomes National Speakers
This fall, the Phil Smith Center for Free-Enterprise welcomed two guest speakers to draw attention to aspects of business often swept under the rug. Terms typically limited to news headlines, such as inflation, unemployment, and productivity, became more accessible to College of Business students this semester.
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