Newsroom Listing - Eileen Acello
FAU Students Explore Merchandising On-site: Office Depot, Trader Joe’s and Total Wine
After nearly a decade, the Contemporary Merchandising course reemerged in Florida Atlantic’s Marketing electives in spring 2025 with a reimagined curriculum designed to reflect the rapidly evolving retail landscape.
Florida Atlantic’s AMA Students Cross Coasts for Growth, Connection, and Inspiration
Traveling with our American Marketing Association’s Co-Presidents, Liv Silamba and Zoey Clarke to the 7th Annual Women in Business Summit (WIB) at California State University, Chico, was a highly rewarding experience for both the students and for me as their advisor.
From Farm to Fork: A Food Marketing Journey Through Ireland
Florida Atlantic business students embarked on an unforgettable journey to the enchanting Emerald Isle of Ireland for a three-week Food Marketing Study Tour: From the Farm (Ocean) to the Fork.
Cheesy Triumphs: A Taste of Success in Retail Management Class
Retail Marketing class gives students a taste of real-world experience in solving marketing challenges with local company, I Heart Mac and Cheese.
Listen Up: Marketing Students Learn First-hand About the Power of Social Listening for Brands
As a college marketing instructor at Florida Atlantic, I always aim to make learning engaging and relevant to the real world. When an assignment engages a $1.4 Billion company, like Liquid Death, I know our FAU marketing program and our students are hitting the mark!
Florida Atlantic Advertising Students Shine in Lemon Lime Soda Campaign
In a semester filled with creativity, innovation, and real-world challenges, Florida Atlantic students showcased their advertising prowess in a collaborative company/ class project. Spearheaded by Abby Hoover, ECOM Sales Manager for PepsiCo’s Starry brand, students took on the challenge of creating an advertising campaign for the newly launched Starry Lemon Lime Soda.