Newsroom Listing - Bulletins
Listen Up: Marketing Students Learn First-hand About the Power of Social Listening for Brands
As a college marketing instructor at Florida Atlantic, I always aim to make learning engaging and relevant to the real world. When an assignment engages a $1.4 Billion company, like Liquid Death, I know our FAU marketing program and our students are hitting the mark!
FAU Beta Alpha Psi Wins 1st Place at Mid-year Conference
Seven Beta Alpha Psi officers and their faculty advisor, Angela Gaze, attended the 2024 Mid-Year Meeting in Atlanta, GA on February 9 to 10, 2024, connecting with and competing against students from 49 other chapters.
FAU's AMA Secures Honorable Mention for Sustainability Campaign in Case Competition
FAU's American Marketing Association (AMA) student team continues to excel at the annual AMA Collegiate Case Competition, earning an Honorable Mention out of the 74 schools competing.
FAU’s Adams Center Director Wins Best Paper at National Conference
Kevin Cox, Ph.D., director of the Adams Center for Entrepreneurship at Florida Atlantic University’s College of Business was awarded top honors at a national conference last month.
Beyond the Textbook: Students Glean Insights from Guest Economic Experts
Classes in the Department of Economics have been anything but monotonous this semester. Distinguished economic experts shared practical insights with students. The guest speakers, whose expertise span numerous sectors, focused on real-world applications, providing valuable lessons beyond theoretical concepts.
Florida Atlantic Advertising Students Shine in Lemon Lime Soda Campaign
In a semester filled with creativity, innovation, and real-world challenges, Florida Atlantic students showcased their advertising prowess in a collaborative company/ class project. Spearheaded by Abby Hoover, ECOM Sales Manager for PepsiCo’s Starry brand, students took on the challenge of creating an advertising campaign for the newly launched Starry Lemon Lime Soda.