Meet and Contact Us
Director: Melanie Lorenz, PhD
- Dr. Melanie Lorenz is the Harry T. Mangurian Fellow, Associate Professor of Marketing, and the Director of the Behavioral Insights Lab. She teaches International Marketing at the undergraduate level and the marketing seminar at the doctoral level (Executive PhD). A native of Germany, she earned her PhD in Marketing from the University of Alabama in 2016. Melanie's cross-disciplinary research involving global (services) marketing, frontline employees, innovation and creativity, and global work in MNEs has been published in premier peer-outlets such as Accounting, Organization, and Society (FT50), Journal of Service Research, Journal of World Business, International Marketing Review, International Journal of Research in Marketing, Human Resource Management Journal, Business Ethics Quarterly, Tourism Management, Journal of Travel Research, among others. Her research has also been featured on local and national TV and print outlets.
- Dr. Lorenz has been involved in research and primary data collection (online and in the lab) since her undergraduate studies. She is passionate about building a research space with the Behavioral Insights Lab (BIL) where researchers, instructors and students can thrive, enabling easy access to participants to test ideas, and gain behavioral insights.
- Dr. Lorenz aims to facilitate research in the BIL that aligns with FAU’s mission for research excellence but also serves students, local businesses and the community.
Assistant Director: Ye Zhang, PhD
- Dr. Ye Zhang is an Associate Professor of Hospitality and Tourism Management, Department of Marketing and serves as the Assistant Director of Research Technology at FAU’s College of Business Behavioral Insights Lab. A recognized scholar in transformative tourism and hospitality experience design and service innovation,
- Dr. Zhang specializes in experimental design, psychophysiological analysis, machine learning, and computational modeling to explore how to leverage cutting-edge technological advances to enhance stakeholder well-being. Her work bridges cutting-edge behavioral research and industry practice, and is equipped with expertise in psychophysiological research tools such as VR-based eye tracking and facial expression analysis, supporting immersive, data-driven insights. With extensive editorial and leadership roles in top journals and academic societies,
- Dr. Zhang brings methodological rigor and strategic vision to the Lab’s mission of empowering research, teaching, and community engagement through behavioral technologies.
Contact us using the email below for any requests, questions, ideas, or inquiries about the lab: