Certificate in Value Creation

Florida Atlantic University's College of Business, Madden Center’s Certificate in Value Creation prepares participants to evaluate and create value in the organization.


The Madden Center for Value Creation at FAU College of Business is pleased to announce the launch of its Certificate in Value Creation, which reflects the center's commitment to promoting value creation as a core principle for achieving widespread prosperity and empowering the next generation of value creators. Developed by the Madden Center in partnership with Florida Atlantic University's College of Business Executive Education, the Certificate in Value Creation provides participants with the knowledge, skills, and resources they need to create value in their organizations and contribute to positive social and economic outcomes.

Named in honor of Bartley J. Madden, an acclaimed researcher and author in the field of investment research and money management, the Madden Center for Value Creation is a leading center for scholarly research, student activities, and community engagement related to value creation. Through its various initiatives and events, the Madden Center aims to promote the importance of value creation as a driver of sustainable growth, innovation, and prosperity for individuals, organizations, and society as a whole.

Registration is open until February 20, 2024 - the next cohort will begin February 21, 2024

Register here for this free course


The Certificate in Value Creation offered by the Madden Center for Value Creation at FAU College of Business provides practical tools and techniques for participants to create and sustain value in their organizations. Throughout the course's modules, participants will learn how to foster a culture of knowledge-building and sharing, which is essential for organizations to remain competitive in today's rapidly changing world. The curriculum emphasizes that every employee has a responsibility to contribute to value creation, and that an organization consists of interconnected systems that must work together to achieve success.

The course covers key principles such as creating a customer-focused value proposition, developing a culture of innovation, and building strategic partnerships. Participants will learn from leaders in various industries who will share their expertise on how to create value. By completing the course, participants will have the practical tools they need to evaluate and build value in their organizations, and to contribute to widespread prosperity.

If you're looking to create value in your organization and gain a competitive edge, the Certificate in Value Creation is an excellent choice.


 ProGram Benefits

Participants taking this seven-unit module will:

  • Define value and value creation.

  • Recognize ways to create and sustain a knowledge-building culture.

  • Recognize how knowledge impacts business performance.

  • Become aware of practical resources and information on how to create and sustain value for their organization.

Learn from leaders in various industries on ways to create value.


A total score of 80% or above will result in participants' certification in Value Creation.


Curriculum Description

The course covers the following units:

  • Unit 1: Course overview, background, and introduction to value creation

  • Unit 2: The pragmatic theory of the firm

  • Unit 3: Work, innovation, and resource allocation

  • Unit 4: Life-cycle performance and firm risk

  • Unit 5: Intangible assets, brands, and shareholder returns

  • Unit 6: Organizational structure and adaptability

  • Unit 7: Free-market capitalism, knowledge building, and value creation


Ideal Candidate

  • Business professional or entrepreneur whose goal is to be involved in creating value for themselves, as well as for the organization.


Program Details

  • Format: Distance Learning

  • Dates:

    • 1st Cohort - June 26, 2023 to August 30, 2023

    • 2nd Cohort - September 5, 2023 to November 7, 2023

    • 3rd Cohort - February 21, 2024 to April 28, 2024

  • Hours: 30 Hours

  • Units: 7

  • Fee: Free

Register here for this free course

Contact US

FAU College of Business, Madden Center for Value Creation

phone: 561-297-4562
email: maddencenter@fau.edu