Certificate in Marketing

Certificate in Marketing

Certificate in Marketing

Florida Atlantic University's Certificate in Marketing program is designed to provide a focused, accelerated study of the marketing management activity within organizations. This program serves a broad group of marketing managers, including those with interests in sales, brand management, promotion, and consumer behavior.


On Campus or Live Virtual
September 7 - November 2, 2024
9:00am - 12:00pm
24 Hours - PDUs
2.4 CEUs



Taught by an experienced professional and entrepreneur with over 20 years’ experience in Marketing, consultant and researcher who holds his DBA, Florida Atlantic University's Certificate in Marketing program will prepare students for jobs at every level of marketing. Both current and prospective marketing professionals will gain the skills and understanding necessary to develop strategic marketing initiatives and build strong relationships with customers. Participants who attend the program will have a macro understanding of the importance of Marketing in a business, and be ready to start a career in Marketing at the entry level, while others will be prepared to market their own business!

Whether you aim to elevate your career trajectory, transition into a new industry, or embark on an entrepreneurial venture, acquiring marketing expertise through a certificate program can be the catalyst for your success.



Whether you're diving into uncharted waters with a brand-new venture or fine-tuning a tried-and-true product, getting a grip on the market is absolutely crucial. You've got to know your audience, pin down what sets you apart from the competition, master the art of pricing, delivery, and sales strategies, and cultivate rock-solid relationships with your customers. This course is all about bridging the existing theories, models and techniques with real-world scenarios to give you the tools you need to think critically and analytically to design and deliver a unique marketing plan, ready to be implemented.



  • Marketing supervisors/managers, including those with interests in sales, brand management, promotion, and consumer behavior
  • Any professional wishing to develop marketing initiatives and build strong relationships with customers
  • Marketing assistant
  • Research assistant
  • Business owner
Electronic Materials are included.



Dr. Henry Canfield

Dr. Henry Canfield

FAU Instructor

Dr. Henry Canfield, a versatile professional with a 25-year track record in entrepreneurship (with 16 endeavors), global executive roles, academia, and research across various international business domains, specializing in innovation, strategy, international expansion, marketing, and new business development.

My journey in Marketing and Sales started with my first endeavor at age 14, understanding the market, how to attract and gain new customers. Experiences in different countries (Brazil, US, India, Poland) granted me a unique perspective of culture and values’ importance to understand the market and its local need of adaptation.



FAU Executive Education - Certificate in Marketing

Florida Atlantic University College of Business Office of Exec Programs - Inquiry Form

By providing your information, you consent to receive communications by phone and email including via automated technology from Florida Atlantic University.
You may also choose to opt into text messaging.

Google Privacy Policy and Terms of Service apply.

Sarah Wilson

Program Manager

(561) 297-2366