Executive Certificate in Sales Management Program
Certificate In Sales Management
The Certificate in Sales Management is a comprehensive 13-week program designed to equip sales professionals and leaders with the strategies needed to build and manage high-performance sales organizations in today's rapidly evolving business environment.
Saturday
On Campus
or Live Virtual
Aug. 29 - Dec. 5, 2026
9:00am - 12:00pm
39 Hours
3.9 CEUs
13
$1,100
COURSE BENEFITS
This course delivers the essential skills and knowledge needed to effectively lead and manage a sales force, empowering participants to achieve consistent results. It approaches sales concepts from academic, entrepreneurial, business management, and consulting perspectives.
The program will help you:
- Master foundational modern sales theory and the changing role of the sales professional in a technology-driven marketplace.
- Learn to navigate technological upheavals, including artificial intelligence, sales tech, digital communication, and data-driven decision-making.
- Develop practical expertise across sales strategy, customer engagement, relationship management, and sales leadership.
- Build an actionable plan for your sales organization to translate learning into measurable performance and immediate workplace impact.
CURRICULUM DESCRIPTION
- Foundations & Strategy: Explores essential principles of professional selling, customer engagement, and relationship management while adapting to virtual, in-person, and hybrid interactions.
- Modern Integration: Focuses heavily on data-driven decision-making, digital communication tools, and the integration of artificial intelligence within contemporary sales workflows. Specific tools include Google's Gemini AI, and Notebook LM and HubSpot (including HubSpot Breeze).
- Sales Force Leadership: Concludes with critical frameworks to design, lead, motivate, and manage an effective sales force, ensuring a sustained focus on customer needs and long-term value creation.
IDEAL CANDIDATE
Candidates for this class include:
- Individuals currently in a sales role or planning to pursue one
- Experienced sales professionals who are moving into management
- Managers with sales leadership and management responsibilities
- Business owners and entrepreneurs who want to improve sales results or build a more effective sales organization
- Professionals moving into a sales role from another discipline
- Any professional who wants to become a more effective sales individual or wishing to maximize their individual or sales team’s skills
Electronic materials and Harvard Business Publishing coursepack are included
FACULTY
Sherrard Spiers is the Sales Manager at Global Wings, LLC and has over 25 years of marketing and sales management experience in direct, retail, consumer and business to business products.
Education
- Doctor of Business Administration, Florida International University (2024)
- MS (2011) Masters in Philosophy in Management Studies, The University of the West Indies
- MBA (2002) Masters in Business Administration, The University of the West Indies
REQUEST INFORMATION NOW
FAU Executive Education - Certificate In Sales Management
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