Faculty Expertise
| Marketing Faculty | Primary Research Interests |
| Anil Bilgihan | Social media marketing in tourism and hospitality, online marketing, multivariate statistics, branding, customer experience, online social interactions |
| Soyoung Park | Data analytics; tourist behavior and perception; identity and stigma; resilience |
| Hong Yuan | Pricing and promotion, digital and social media marketing, retailing and services marketing |
| Cheryl Burke Jarvis | Services marketing, marketing strategy, psychometrics, structural equation modeling |
| Gia Nardini | Consumer well-being, decision making, and advocacy |
| Cony Ho | Digital marketing, prosocial behavior, collection behavior |
| Melanie Lorenz | Global marketing, innovation, research methods, cross-cultural service Encounters, global work in MNEs, creativity, emerging markets |
| Jake Hoskins | Marketing strategy; brand & product management; innovation |
| Sarah Lefebvre | Food and beverage consumption service experience |
| Ye Zhang | Tourist behaviors, customer choice modeling and intervention in tourism and hospitality, transformative tourism/hospitality experience/service design, strategic service management, psychological experimental design, computational modeling and simulation, travel facilitation for elderly population and people with disabilities, sustainability evaluation in tourism/hospitality |
| Abhijit Guha | AI, retailing |
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