Newsroom Listing - Marketing
College of Business Names Three New Department Chairs
Florida Atlantic University’s College of Business has named three new department chairs.
Listen Up: Marketing Students Learn First-hand About the Power of Social Listening for Brands
As a college marketing instructor at Florida Atlantic, I always aim to make learning engaging and relevant to the real world. When an assignment engages a $1.4 Billion company, like Liquid Death, I know our FAU marketing program and our students are hitting the mark!
FAU's AMA Secures Honorable Mention for Sustainability Campaign in Case Competition
FAU's American Marketing Association (AMA) student team continues to excel at the annual AMA Collegiate Case Competition, earning an Honorable Mention out of the 74 schools competing.
Two FAU Business Professors Named Fulbright Scholars
Two Florida Atlantic University professors within the College of Business were named Fulbright U.S. Scholars for tourism and family firm research.
Florida Atlantic Advertising Students Shine in Lemon Lime Soda Campaign
In a semester filled with creativity, innovation, and real-world challenges, Florida Atlantic students showcased their advertising prowess in a collaborative company/ class project. Spearheaded by Abby Hoover, ECOM Sales Manager for PepsiCo’s Starry brand, students took on the challenge of creating an advertising campaign for the newly launched Starry Lemon Lime Soda.
Tech Program Gives FAU Students Resume-Building Skills to Launch Careers
Florida Atlantic University is again partnering with Podium Education to give valuable career experience to undergraduates.