Newsroom Listing - Marketing
Sparking Possibility: AMA CEO Bennie F. Johnson Visits Florida Atlantic
During the American Marketing Association (AMA) International Collegiate Conference in early 2025, AMA CEO Bennie F. Johnson spoke passionately about the power of connection between academia, industry and community. When FAU AMA advisors asked whether he’d consider a first-time campus visit to Florida Atlantic University, Johnson smiled and answered with one word that set everything in motion — “Yes.”
FAU Study: Hotels Must Rethink Loyalty as AI Agents Take Over Travel Planning
The rise of artificial intelligence agents will introduce a new layer of complexity in how the hospitality industry navigates customer loyalty, according to a conceptual paper, “Artificial Intelligence (AI) Agents and the Future of Customer Loyalty,” from four researchers at Florida Atlantic University.
Food Marketing Study Abroad: Farm to Fork in Barcelona
For the third year in a row, I had the pleasure of leading 19 incredible Florida Atlantic University busines students on a Food Marketing Study Abroad. This time, we swapped the green hills of Ireland for the vibrant energy of Barcelona, Spain. The students explored global food systems, sustainable practices, cultural immersion, and hands-on marketing insights — all under the warm Spanish sun.
FAU Students Explore Merchandising On-site: Office Depot, Trader Joe’s and Total Wine
After nearly a decade, the Contemporary Merchandising course reemerged in Florida Atlantic’s Marketing electives in spring 2025 with a reimagined curriculum designed to reflect the rapidly evolving retail landscape.
Florida Atlantic AMA Awarded at International Collegiate Conference
Eight Florida Atlantic students brought home multiple honors from the American Marketing Association (AMA) 2025 International Collegiate Conference in New Orleans. The event brought together more than 1,600 marketing students from over 350 college chapters across the U.S., Puerto Rico, and Canada.
Marketing Student Lands Scholarship for New York City Advertising Conference
Senior marketing student Prisca Paul won a once in a lifetime opportunity to represent Florida Atlantic University at a prestigious week-long student conference in New York City, hosted by the American Advertising Federation (AAF) in New York City.