Newsroom Listing - Marketing
Cheesy Triumphs: A Taste of Success in Retail Management Class
Retail Marketing class gives students a taste of real-world experience in solving marketing challenges with local company, I Heart Mac and Cheese.
Reflecting on the 14th Annual Undergraduate Research Symposium at Florida Atlantic
On Friday, April 5th, 2024, the FAU community gathered at the College of Business Executive Education Schmidt Family Complex, for the 14th Annual Undergraduate Research Symposium with opening remarks from Dean, Dan Gropper.
Florida Atlantic’s Historic Success at 2024 AMA Conference
lorida Atlantic’s student chapter of the American Marketing Association earned the most awards in chapter history at the annual AMA International Collegiate Conference: READY TO LAUNCH, which took place April 11-13, 2024 in New Orleans.
College of Business Names Three New Department Chairs
Florida Atlantic University’s College of Business has named three new department chairs.
Listen Up: Marketing Students Learn First-hand About the Power of Social Listening for Brands
As a college marketing instructor at Florida Atlantic, I always aim to make learning engaging and relevant to the real world. When an assignment engages a $1.4 Billion company, like Liquid Death, I know our FAU marketing program and our students are hitting the mark!
FAU's AMA Secures Honorable Mention for Sustainability Campaign in Case Competition
FAU's American Marketing Association (AMA) student team continues to excel at the annual AMA Collegiate Case Competition, earning an Honorable Mention out of the 74 schools competing.