Newsroom Listing - Marketing

Department Chairs College of Business

College of Business Names Three New Department Chairs

By | 03/28/2024

Florida Atlantic University’s College of Business has named three new department chairs.

Marketing Students Social Listening

Listen Up: Marketing Students Learn First-hand About the Power of Social Listening for Brands

By | 03/22/2024

As a college marketing instructor at Florida Atlantic, I always aim to make learning engaging and relevant to the real world. When an assignment engages a $1.4 Billion company, like Liquid Death, I know our FAU marketing program and our students are hitting the mark!

AMA Competition photo

FAU's AMA Secures Honorable Mention for Sustainability Campaign in Case Competition

By | 02/20/2024

FAU's American Marketing Association (AMA) student team continues to excel at the annual AMA Collegiate Case Competition, earning an Honorable Mention out of the 74 schools competing.

Fulbright scholars

Two FAU Business Professors Named Fulbright Scholars

By | 02/15/2024

Two Florida Atlantic University professors within the College of Business were named Fulbright U.S. Scholars for tourism and family firm research.

Florida Atlantic Marketing Starry Campaign

Florida Atlantic Advertising Students Shine in Lemon Lime Soda Campaign

By | 12/18/2023

In a semester filled with creativity, innovation, and real-world challenges, Florida Atlantic students showcased their advertising prowess in a collaborative company/ class project. Spearheaded by Abby Hoover, ECOM Sales Manager for PepsiCo’s Starry brand, students took on the challenge of creating an advertising campaign for the newly launched Starry Lemon Lime Soda.

The Global Tech Experience

Tech Program Gives FAU Students Resume-Building Skills to Launch Careers

By | 12/15/2023

Florida Atlantic University is again partnering with Podium Education to give valuable career experience to undergraduates.