Newsroom Listing - Marketing
Kudos: September 2021
Kudos honors the accomplishments of FAU Business faculty, staff, and students.
Podcast: Saving Small Businesses
FAU's Melanie Lorenz and Paul Owers discuss how small businesses can survive economic downturns like COVID-19.
New Business Models Can Save Smaller Firms During Economic Crises
The COVID-19 pandemic has caused unprecedented levels of disruption and hardship for many small businesses. But rather than adopting a more conservative approach involving relatively minor tactical adjustments, small businesses should consider changing their competitive strategies or offering new product lines to survive – and even thrive – during turbulent economic times, according to researchers at Florida Atlantic University and Texas A&M University-Corpus Christi.
Kudos: July 2021
Kudos honors the accomplishments of FAU Business faculty, staff, and students.
FAU Study: Big Pharma Needs to Be More Transparent in Consumer Ads
Marketers conducting focus groups for prescription drug advertisements should be testing public perceptions and ethical issues in addition to the effectiveness of the messages, according to a researcher at Florida Atlantic University.
Kudos: June 2021
Kudos honors the accomplishments of FAU Business faculty, staff, and students.