Business Press Releases
FAU Study: Big Pharma Needs to Be More Transparent in Consumer Ads
Marketers conducting focus groups for prescription drug advertisements should be testing public perceptions and ethical issues in addition to the effectiveness of the messages, according to a researcher at Florida Atlantic University.
Former Duke Basketball Coach McCallie to Address FAU Students
Former Duke University women’s basketball coach Joanne P. McCallie, now an author and advocate for mental health awareness, will speak to students in Florida Atlantic University’s College of Business on July 22.
FAU BEPI Report Shows Hispanics Upbeat about Finances, but Consumer Confidence Dips
Consumer confidence among U.S. Hispanics fell in the second quarter, though optimism about their overall finances is building as the nation continues its recovery from the COVID-19 pandemic.
Entrepreneurship
FAU College of Business Honors Former Ambassador for Entrepreneurial Leadership
Florida Atlantic University’s College of Business awarded former Iowa Gov. Terry Branstad with the Dean’s Distinguished Award for Entrepreneurial Leadership during a recent Phil Smith Center for Free Enterprise forum.
departments
FAU’s College of Business to Name Marketing Department Office in Honor of Emeritus Professor Eric Shaw
Florida Atlantic University’s College of Business will name its marketing department office to honor the legacy and impact of College of Business emeritus professor Eric Shaw, Ph.D.
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