Business Press Releases
FAU Study: Big Pharma Needs to Be More Transparent in Consumer Ads
Marketers conducting focus groups for prescription drug advertisements should be testing public perceptions and ethical issues in addition to the effectiveness of the messages, according to a researcher at Florida Atlantic University.
Former Duke Basketball Coach McCallie to Address FAU Students
Former Duke University women’s basketball coach Joanne P. McCallie, now an author and advocate for mental health awareness, will speak to students in Florida Atlantic University’s College of Business on July 22.
FAU BEPI Report Shows Hispanics Upbeat about Finances, but Consumer Confidence Dips
Consumer confidence among U.S. Hispanics fell in the second quarter, though optimism about their overall finances is building as the nation continues its recovery from the COVID-19 pandemic.
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Entrepreneurship
FAU Receives Gifts from George T. Elmore Impact for Good Initiative
Florida Atlantic University received two grants from the George T. Elmore Impact for Good Initiative fund established by George Elmore through the Community Foundation for Palm Beach and Martin Counties, which funds programs promoting community impact. The two awards include supporting brain science research on aging at the Stiles-Nicholson Brain Institute and fostering entrepreneurship programs at The Runway at Florida Atlantic at the College of Business.
departments
Siri Terjesen, Ph.D., Appointed to Higher Education Federal Advisory Board
Florida Atlantic University’s Siri A. Terjesen, Ph.D., associate dean for research and external relations, has been appointed to the federal National Advisory Committee on Institutional Quality and Integrity (NACIQI) for higher education.
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