Course Information
Overview of Course Information
Students must select four of the following courses for the Business Analytics (BA) minor or certificate. Please read the descriptions of each course below for more information.
Course Descriptions
ISM 3116 – Introduction to Business Analytics and Big Data
- Prerequisite: ISM 3011 or ACG 4401
- This course provides an understanding of the business intelligence processes and techniques used in transforming data to knowledge and value in organizations. Students also develop skills to analyze data using generally available tools
ISM 4117 – Data Mining and Predictive Analytics
- This course introduces the core concepts of data mining (DM), its techniques, implementation and benefits. Also identifies industry branches that most benefit from DM, such as retail, target marketing, fraud protection, health care and science and web and e-commerce. Detailed case studies and using leading mining tools on real data are presented.
ISM 4403 – Advanced Business Analytics
- Prerequisite: ISM 3116
- This course provides an in-depth examination of business analytics methods of visualization, data mining, text mining and web mining using various analytical tools. Applications to smaller firms are investigated in a laboratory setting.
ISM 4212 – Database Management Systems
- Prerequisite: ISM 3011 or ACG 4401
- This course focuses on the development of well-formed databases for the purpose of data management from the initial design of the database to the implementation and query and to the application of database management tools and techniques such as data security for use in business and government organizations.
ISM 4420 – Social Media and Web Analytics
- Covers concepts and techniques for retrieving, exploring, visualizing and analyzing social network and social media data, website usage and clickstream data. Students learn to use key metrics to assess goals and return on investment, perform social network analysis to identify important social actors, subgroups and network properties in social media.
ISM 4421 – Artificial Intelligence and Digital Transformation for Business
- Students gain a business perspective of artificial intelligence (AI) as a driver of innovation and digital transformation in a wide array of industries. They learn how to plan, manage and maintain AI projects and how to address the digital transformation challenges and implications for the organization and society.
QMB 3302 - Data Management and Analysis with Excel
- An introductory course covering basic Excel skills for managing information and data, analyzing data, visualizing data through charts and pivot tables, creating scenarios, using functions and automating tasks.
Program Sheets
- Additional details about program courses can be found in the following document:
Technology Tools Used
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