Research

Our faculty are leading the charge in researching the intersection of artificial intelligence and business practice. Whether it's examining the promises and perils of generative AI or how to integrate AI into healthcare management, our researchers and faculty members establish and help showcase the different ways and uses AI is changing the world of business today. 

Faculty in the College of Business have over two dozen research projects underway. As these projects move toward publication, our database will be updated with those projects. 

 


Database of Research Publications

Below, browse through our database of recent research production from our College of Business faculty.

Use “Search” to filter the table by date, type, source, faculty details, etc. Table data can also be downloaded in different formats (CSV, Excel, PDF, etc.) by clicking the associated button.

Note: Link(s) to available Research publications included where available. We cannot guarantee links will remain active in perpetuity.

 


Year Title Journal Name Department
2025 Artificial Intelligence (AI) Agents and the Future of Customer Loyalty International Journal of Contemporary Hospitality Management

Anil Bilgihan, Melanie Lorenz, Massimiliano Ostinelli, Ye Zhang 

Marketing

2025 Generative artificial intelligence in the hospitality and tourism industry: Developing a framework for future research Journal of Hospitality & Tourism Research  Anil Bilgihan

Marketing

(Hospitality & Tourism)

2025 Analyzing the concordance and consistency of AI and human ratings in hospitality reviews Journal of Hospitality and Tourism Technology

Anil Bilgihan

Marketing

(Hospitality & Tourism)

2025 AI awareness and employee-related outcomes: a systematic review of the hospitality literature and a framework for future research International Journal of Hospitality Management

Anil Bilgihan

Marketing

(Hospitality & Tourism)

2025 Understanding employee retention in the age of AI and robotics: a study of technology competencies and turnover intentions in the hotel sector Journal of Hospitality and Tourism Technology

Anil Bilgihan

Marketing

(Hospitality & Tourism)

2025

The Impact Of Artificial Intelligence On Graduate Health Administration And Public Health Education

Healthcare Administration Leadership & Management Journal

Alan Whiteman

 

Management

(Healthcare Administration)

2025

Generative AI: Delivering on the Promises and Understanding the Perils

Journal of Public Policy & Marketing

Abhijit Guha

Marketing

2025

How Should Gen AI fit into Your marketing strategy 

Harvard Business Review 

Abhijit Guha

Marketing

2025

How generative AI Is shaping the future of marketing

Journal of the Academy of Marketing Science

Abhijit Guha

Marketing

2024

Promoting equity in AI-driven mental health care for marginalized populations

AAAI Symposium Series Judith Monestime

Management

(Health Administration)

2024

The future of marketing and marketing education

Journal of Marketing Education

Abhijit Guha

Marketing

2024 The GAI marketing model: A conceptual framework and future research directions International Journal of Hospitality Management

Anil Bilgihan

Marketing

(Hospitality & Tourism)

2024 Leveraging artificial intelligence in firm-generated online customer communities: a framework and future research agenda Journal of Service Management

Anil Bilgihan

Marketing

(Hospitality & Tourism)

2024 RAISE: leveraging responsible AI for service excellence Journal of Service Management

Anil Bilgihan

Marketing

(Hospitality & Tourism)

2022 When artificial intelligence meets the hospitality and tourism industry: an assessment framework to inform theory and management Journal of Hospitality and Tourism Insights

Anil Bilgihan

Marketing

(Hospitality & Tourism)

2022

Pilot CEOs and Tax Avoidance: Evidence from Machine Learning Methods

Asia-Pacific Journal of Accounting & Economics

Long Liu

Economics

 

 


 

 

 

 

 
 
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