Innovation for Content Creation for Business Professionals
Innovation for Content Creation for Business Professionals
Florida Atlantic University's Innovation for Content Creation for Business Professionals is designed to provide a strategic and hands-on approach to developing content-driven communication strategies in the digital age. This program is ideal for professionals across industries, including marketing, advertising, media, and corporate communications, who seek to enhance their ability to innovate and create impactful content.
Saturdays
On Campus or Live Virtual
Sept. 13 - Nov. 1, 2025
9:00 AM - 12:00 PM
24 Hours - PDUs
2.4 CEUs
8
$1,500
COURSE BENEFITS
Florida Atlantic University's Innovation for Content Creation for Business Professionals equips participants with the tools and strategies needed to drive content innovation in today's fast-evolving digital landscape. Designed for professionals in communications, marketing, advertising, media, and business, this program provides a hands-on approach to implementing innovation in content creation, with a strong focus on strategy, creativity, and emerging technologies like Artificial Intelligence. Participants will learn how to develop content-driven communication strategies that align with audience needs, industry trends, and business objectives.
Whether you are looking to advance in your career, transition into the entertainment or tech industry, or enhance your ability to create impactful content, this certificate will provide the insights and frameworks necessary to succeed in the modern, multiplatform digital world.
CURRICULUM DESCRIPTION
Whether you're looking to enhance your brand’s communication strategy, drive innovation in content creation, or develop a deeper understanding of audience engagement, this certificate program provides a structured and hands-on approach to mastering content strategy in today’s digital landscape. Through five core modules, students will gain the solid foundation needed to craft compelling content, implement innovation frameworks, and build marketing strategies that strengthen brand power and consumer connection.
IDEAL CANDIDATE
- Marketing, and ad-sales
- Branding specialists
- Communications strategists
- Business development
- Business owners/entrepreneurs
- Media professionals
- Strategic executives
- Social media and digital media professionals and enthusiasts
- Research
- Creative professionals in the creative industries
FACULTY
Marlon Quintero
Managing Director
Marlon Quintero, an Emmy-nominated producer, author, and media strategist, has over 30 years of experience in content creation, innovation, and global media production. He has led the development of 4,500+ hours of television programming and pioneered strategies that integrate creativity, innovation, and business impact. As Managing Director of CIC Media, Quintero has worked with major media companies like Televisa Internacional, BBC, HBO, and Univision, spearheading content transformation, format adaptations, and innovative storytelling solutions worldwide.
With an Emmy win in 2023, an MBA from USC’s Marshall School of Business, and a Master of Arts in Television Production from San Francisco State University, he continues to shape the future of media, leveraging AI, cross-market creativity, and strategic content development.
REQUEST INFORMATION NOW
FAU Executive Education - Innovation for Content Creation for Business Professionals
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