Traditional MBA - Business Analytics

business analytics

  • Business Analytics (BA), also known as Business Intelligence (BI), is strategically important for every organization to maintain competitive advantage by extracting meaningful information from the flood of digital data collected by businesses, government, and scientific agencies.
  • Business Analytics involves information technologies, applications, and practices for collection, integration, analysis, and presentation of business data and information.


program info

course info

career outlook

Admissions Information

  • Students applying to the MBA program are required to have a bachelor's degree in any field of study
  • An upper division bachelor's degree Grade Point Average (GPA) of 3.0 or higher is one of the elements evaluated to determine admission to the MBA program
  • Students are required to provide either the Graduate Management Admission Test (GMAT) or Graduate Record Examination (GRE) exam score and meet the minimum required scores for admissions
  • You can apply online for the Traditional MBA program with a concentration in Business Analytics on the FAU Graduate College website by clicking  APPLY NOW 


Program Information

The MBA is 43-55 credits: 31-43 credits core courses (see course list below). 12 credits may be waived for students with an undergraduate business degree or for students that have taken equivalent undergraduate business courses

  • *ACG - 6027 Financial Accounting
  • *FIN - 6406 Financial Management
  • *MAR - 6055 Marketing Functions and Processes
  • *QMB - 6603 Data Analysis for Managers
    • *Course can be waived if student has taken undergraduate course equivalent
  • BUL - 6455 Business Law and Applied Ethics
  • ECP - 6705 Advanced Managerial Economics
  • GEB - 6215 Graduate Business Communication
  • GEB - 6931 Executive Forum
  • MAN - 6296 Leadership and Organizations
  • ACG - 6315 Advanced Analysis and Application of Accounting Data
  • FIN - 6806 Advanced Financial Management
  • ISM - 6026 Management Information Systems and Technology
  • MAN - 6501 Operations Management
  • MAN - 6937 Global Environment of Management
  • MAR - 6815 Advanced Marketing Management
  • MAN - 6721 Global Business Strategy
  • 12 credits electives/specialization



To obtain a Business Analytics Concentration, student needs to complete four of the following five elective courses:

  • ISM 6136 - Data Mining & Predictive Analytics
  • ISM 6404 - Introduction to Business Analytics
  • ISM 6405 - Advanced Business Analytics
  • ISM 6555 - Social Media & Web Analytics
  • QMB 6303 - Data Management & Analysis with Excel

*Note: If you are interested in taking ISM 6217 - Database Management Systems as one of the 4 elective courses, please consult with your College of Business Graduate Academic Advisor


  • ISM 6136 (Data Mining): Analytical Solver Platform (XL Miner) & Rapid Miner
  • ISM 6404 (Intro to BA): Microsoft Excel & Tableau
  • ISM 6405 (Advanced BA): MS Excel, VBA, UserForms, PowerPivot, Python & R
  • ISM 6555 (Social & Web Analytics): Google Analytics, SEMrush, Similarweb, OpenTracker, & Facebook Insights



Industry Branches Benefiting from Business Analytics

  • Retail - customer behavior and shopping basket
  • Target marketing
  • Fraud identification and protection
  • Health care and genetic research
  • Drug interaction and medical diagnostics
  • Web and e-commerce
  • Social Media behavior and link analysis
  • Loan and credit card approvals
  • Customer support and customer service

Job Prospects for Business Analytics Minor and Certificate Holders

  • Whatever your field of interest and career is, chances are you will benefit from an MBA in Business Analytics
  • Business Analytics is one of the fastest growing business job specializations as a result of the extensive use of electronic databases for record keeping and electronic commerce in the digital economy.
  • Forbes penned 2016 “The Year of Information on Demand”.
  • According to a Wall Street Journal article, companies, barraged with data from the Web and other sources, want employees who can both sift through the information and help solve business problems. As the use of analytics grows quickly, companies will need employees who understand the data.
  • In 2012, The New York Times reported a high demand for data consultants to “help businesses make sense of an explosion of data”.
  • A May 2011 study from McKinsey & Co. found that by 2018, the U.S. will face a shortage of 1.5 million managers who can use data to shape business decisions.

Existing Professions Benefiting from Skills in Business Analytics

  • Marketing, advertising, sales, retail managers
  • Customer service and churn managers
  • Web usage and web behavior analysts
  • Human resource managers
  • Social scientists and social workers
  • Physicists, chemists, actuaries, accountants, fraud detectors
  • Law enforcement officials
  • Criminal justice professionals
  • Healthcare professionals - Providers, Insurance representatives, Researchers
  • Financial managers
  • Geographical and GPS analysts
  • And many others