Traditional MBA - Marketing

The principal objective of the Master of Business Administration (M.B.A.) Program is to advance the quality of business management. The MBA program provides advanced management education in an environment that encourages students to extend their leadership capabilities. A Master of Business Administration degree enables students to gain broad managerial skills and to develop specialized expertise in a business discipline that best suits their career aspirations.

Student s that pursues a MBA with a specialization in Marketing will focus all program electives (12 credits) toward their area of concentration. Students will have the opportunity to select from graduate level courses in the Department of Marketing to fulfill specialization requirements. Students must obtain a “B” grade or better in all elective courses to achieve Marketing Specialization.

Marketing affects everyone in the global economy. We are all consumers of many things. Business firms exist to supply products and services that some group of customers value. Which firms will perish and which will survive? Which firms will mature and which will thrive? In the competitive world of business, the answers depend largely on how well firms perform marketing activities. Courses in the Marketing Department are designed to teach students how to perform marketing effectively.

The Department of Marketing offers programs to prepare students for positions and professional careers in the fields of marketing and advertising. Marketing provides students with an enduring base of knowledge and the ability to adopt new marketing practices as they evolve. MBA students specializing in marketing learn advanced concepts and techniques. For example, recognizing the transferability of skill sets, and applying advanced decision-making techniques in marketing. This knowledge allows a student to play a critical role in the success of their organization.

Contact Us

Dr. Hong Yuan

Marketing Department

Dr. Hong Yuan
777 Glades Road
Boca Raton, FL 33431
email: yuanh@fau.edu
p: (561) 297-0210
office: FL 201

Graduate Advising

Graduate Advising

It is recommended that you contact your academic advisor directly to make an appointment.
cobgradadvising@fau.edu p: (561) 297-2545
office: (FW) 101

Accreditation & Rankings

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Best MBA in Sport Management

Top-10 in the world according to SportBusiness

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Financial Times Ranking

2023 Executive Education Professional Development Programs

AACSB Accredited Logo

AACSB Accreditation

Proud member of AACSB, the premier accreditation agency for business schools

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Best Part-Time MBA

Ranked among the best part-time MBA programs

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Best Part-Time MBA

Ranked among the best part-time MBA programs

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Top-50 in Entrepreneurship

Third consecutive ranking from The Princeton Review

Best International Business Undergrad Program

Best International Business

#22 undergrad. by U.S. News & World Report

Best Online Bachelor's in Business

Best Online Bachelor's in Business

#44 for best online bachelor's in business

ACTA Oases of Excellence

ACTA Oases of Excellence

Phil Smith, Adams, and Madden Centers named ACTA Oases of Excellence

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